Best B2B Ecommerce Platforms (2026): Top 10 Compared

RepSpark is a B2B wholesale platform for brands that sell through their own or independent sales representatives. The vendor says it has built wholesale software since 2007 and describes its model as Wholesale as a Service, pairing the software with an account manager and a professional services manager who leads ERP integration. Its homepage names golf as a core market, stating that more than 9,000 golf merchandisers and 100,000 retailers order on the platform, and lists more than 250 brands as customers.

The product covers the rep-assisted order and the retailer's own reorder. Reps build custom assortments, digital catalogs, line sheets and event microsites, then write orders against allotted or live inventory. Retailers get a free account that lets them place orders at any hour, track orders and pay invoices by card or ACH. Product customization tools and the Insignia decoration integration serve brands that sell embroidered or logo product, which matters in golf and corporate apparel.

Packages are tiered by users and integration depth. Accelerate includes up to 3 users and integrates with Shopify. Professional adds ERP integration, multi-currency and up to 10 users. Enterprise starts at 20 or more users, with full API access, multi-division support across brands, warehouses and countries, and a dedicated account manager.

No prices are published. The enterprise FAQ states that the subscription is annual, priced on internal users, with no transaction fees or GMV percentage, and unlimited retailer access. RepSpark fits rep-driven brands in apparel and golf. It is less suited to a distributor whose buyers order by part number from a large catalog.

NuORDER is a wholesale ordering platform owned by Lightspeed Commerce, the point-of-sale company, and now marketed as NuORDER by Lightspeed. Its product page describes it as the B2B ecommerce platform trusted by more than 4,000 brands and 100,000 retailers, and the page title cites more than 7,000 brands.

The platform combines a buyer-facing online wholesale portal with tools for in-person and virtual market appointments. Brands build digital line sheets and virtual showrooms with 360-degree imagery, video and shoppable hotspots. Reps and buyers can plan orders together through whiteboarding, and the platform handles pre-orders, available-to-sell inventory, promotions, campaigns and global payments.

NuORDER also runs a retailer partnership program. Its upgrade page states that a free, limited version is available to brands selling to its exclusive retail network, naming Nordstrom, Saks Fifth Avenue, Bloomingdale's, Macy's and David Jones. That free plan uses manual imports and exports and restricts buyer access and line sheets. The paid plan adds full API and FTP integrations, custom data fields, unlimited buyer access, reporting and the mobile app.

The product page shows US$600 per month, with plans varying by business size. The vendor's upgrade page describes a standard implementation fee of US$7,500 or more, which it waives under current offers. NuORDER fits brands whose wholesale business is built around department store buyers and seasonal markets. Distributors with large replenishment catalogs may find less value in its visual selling tools.

WizCommerce is an AI-first B2B sales and ecommerce platform for wholesalers, distributors and manufacturers. The company was founded in 2020 as SourceWiz, is headquartered in Bengaluru with US offices, and states that its primary market is North America.

The product is sold as four modules. WizShop is the buyer-facing B2B portal, with customer-specific pricing, product variants with swatches, bulk ordering, one-click reorder and tiered catalogs. WizOrder is the sales rep app for orders taken at customer sites, trade shows or by phone, with customer history, pricing rules and inventory on the device. WizStudio generates product imagery and structured catalog data with AI. WizPay embeds B2B payments and credit terms. A wholesale CRM with AI lead routing sits alongside them.

The differentiator is AI applied to order intake. The vendor describes an order entry assistant that reads orders arriving as emails, PDFs, spreadsheets, scans, voice notes and handwritten documents, applies the merchant's pricing and SKU rules, and pushes clean sales orders into the ERP. The vendor lists more than 100 pre-built integrations and a native NetSuite connector with two-way sync of customers, inventory, orders, products, invoices and payments.

On pricing, the vendor's facts page states subscription plans typically starting around US$500 per month, tailored to size, modules and integration scope. WizCommerce fits wholesalers whose orders still arrive through reps, shows and email. Buyers should weigh the company's short operating history and check references in their own vertical.

Pepperi is a unified B2B commerce platform for consumer goods brands, wholesalers and distributors. It is now an Advantive company, part of a group of manufacturing and distribution software businesses, and its product page sits on the Advantive site. That page states 1,000 customers across more than 70 countries.

The platform connects every sales channel to the same product, pricing, customer and order data. The B2B ecommerce module gives buyers a branded web portal or mobile app with their own catalog, pricing, discounts and order history. The sales rep app gives reps account data in the field, and managers can track rep activity. Route accounting supports van sales with route planning, replenishment, returns, invoicing and payment collection, and it works offline. Retail execution covers store audits with photo capture and shelf data. A mobile CRM, inside sales tools and trade promotions across online and offline channels complete the set, with APIs and ERP integrations for back-office data.

Pricing is not currently published. The pricing page on the Pepperi domain returned an error when checked, and the Advantive product page offers a 20-minute call and a tailored demo instead of figures.

Pepperi fits consumer goods suppliers whose sales mix includes self-service ordering, reps visiting stores and trucks delivering direct. A wholesaler that only needs a web portal may pay for scope it will not use. Buyers should also ask how the Advantive ownership affects the roadmap.

MarketTime is a B2B wholesale platform built around independent sales agencies and the manufacturers they represent. Its overview site states that it is trusted by more than 6,500 brands and sales agencies.

The product connects three parties. Sales agencies use MarketTime to write orders on the road and in showrooms through the MarketTime Pro app, manage customers and territories, and track commissions. Manufacturers store product data, images and customer information centrally and share it with approved reps in the MarketTime network. They receive rep-written orders through a secure portal, as more than fifty mapped file formats, or through the MarketTime API, which can also return invoices, shipments, order status and inventory counts.

The B2B ecommerce component is described as a configurable website plugin that gives approved retailers a private marketplace on the seller's own website. Buyers browse products across lines, use shoppable catalogs with hotspots, see promotions and reorder at any time. A multi-brand checkout lets an agency's buyer place orders for several manufacturers in one cart.

Pricing is not listed on the main site. The support center refers to a free BASIC plan for manufacturers and a paid PLUS tier. A vendor sales sheet dated July 2024 lists Order Delivery PLUS at US$600 per year and bundles ecommerce in Bronze, Silver and Gold packages without figures. MarketTime fits rep agencies and the brands that sell through them. Brands selling direct should compare it with standalone portals.

B2B Wave is a subscription B2B ecommerce platform for wholesalers, distributors and manufacturers that want to move phone, email and spreadsheet orders onto a self-service portal.

The product gives each seller an access-protected, branded ordering website. Sellers mass-import products with variants and inventory status, publish personalized product lists and PDF catalogs, and set customer-specific price lists. Orders and quotes are unlimited on every plan, as are customer accounts. A sales rep app for Android and iOS lets internal reps take orders in the field. The site names QuickBooks Online, QuickBooks Enterprise and Veeqo integrations, and the vendor offers custom integrations through its API or Zapier.

The pricing page is more detailed than most in this category. The Pro plan is listed at GBP 270 per month, with a 50% discount for the first three months. It includes 20,000 products, 10 admin and sales rep users and 20 customer price lists. The Scale plan raises users and price lists to 100 each and adds priority support, advanced order validation, advanced shipping rules and custom reports. Enterprise is quote-based, with limits of up to 500,000 products and 200 users. Every plan states 0% platform transaction fees. Add-ons are priced per extra user, per extra price list and per block of extra products.

B2B Wave fits small and mid-sized distributors that want to launch quickly on a known monthly cost. Sellers with complex ERP-driven pricing, or several brands, should check whether the listed integrations cover their systems.

Sana Commerce is a B2B ecommerce vendor whose product, Sana Commerce Cloud, is built to run on top of the customer's ERP. Its homepage positions it as a platform for manufacturers, with negotiated pricing, deep catalogs and live stock across sites.

The distinguishing design choice is ERP integration. Rather than copying prices and stock into a separate commerce database, Sana reads them from the ERP so that each buyer sees their contract price and live availability. The pricing page maps plans to supported ERPs. Essential and Pro support SAP Business One, Microsoft Dynamics 365 Business Central and NAV. Advanced adds SAP ECC, SAP Cloud ERP, AX and Dynamics 365 Finance and Supply Chain.

The feature list on the pricing page is long. It covers volume and bundle pricing, sales agreements, quotes and quote-to-order conversion, returns, subscriptions, pre-orders, on-account payment and Sana Pay, bill of materials support, customer assortments, order on behalf of a customer, multi-account hierarchy, multi-storefront, multiple languages and currencies, real-time freight and LTL shipping rates, punch-out, a 3D product configurator, and Tweakwise search and merchandising. The Advanced plan adds multi-installation support, advanced security with single sign-on, advanced analytics and customization.

Sana does not publish prices and asks buyers to request a quote for each plan. The platform fits manufacturers and distributors standardized on SAP or Microsoft Dynamics that want to avoid a separate middleware layer. Businesses on other ERPs, or those wanting a headless build, should compare the more general platforms below.

OroCommerce is an open-source B2B ecommerce platform from Oro Inc. Its FAQ describes it as designed from the ground up for manufacturers, distributors and wholesalers, and names mid-market and large enterprises as the best fit.

The licence bundles more than commerce. The editions page lists the B2B commerce engine with catalogs, pricing, quoting, workflows and account structures, an integrated CRM so sales and account teams work in the same system as digital channels, content management, marketplace and multi-vendor tools, checkout, payments and invoicing, and AI features. Named AI features include semantic search, product recommendations, AI SmartOrder and AI SmartAgent, all included in the licence except Google Vertex AI recommendations, which Google bills by usage.

Oro sells two editions. The Community Edition is free to download and customize. The Enterprise Edition adds multi-site and multi-organization structures for multi-brand and international businesses, advanced scalability, Elasticsearch support, OroCloud hosting and 24/7 support. Enterprise licences are priced by GMV band and admin users, with 25 admin users included. Oro states that buyers are not charged for storefronts, customer accounts, catalog size or expansion into new regions and brands.

Oro publishes no Enterprise price and directs buyers to sales. OroCommerce fits distributors and manufacturers with complex account hierarchies, many storefronts or a marketplace plan. Teams considering the Community Edition should budget for hosting, upgrades and the B2B features they will build themselves.

BigCommerce is a SaaS ecommerce platform whose B2B Edition is its enterprise offering for business buyers. The B2B page targets wholesalers, manufacturers and distributors that need account pricing, buyer portals, quote workflows and approval controls.

The support documentation lists the B2B Edition features. Corporate account management creates company accounts with several tiers of hierarchy and buyer users with specific roles and permissions. The buyer portal gives B2B buyers a dedicated account area and, according to the B2B page, its code is open source. Super admin masquerade lets sales agents place orders on behalf of consenting companies. Sales staff quoting lets agents send quotes with unique products, shipping rates and discounts on top of pre-arranged pricing. Shared shopping lists, buy again, a quick order pad with SKU entry or CSV upload, and an invoice portal where companies see invoice history and pay balances round out the buyer tools. Merchants can show or hide payment methods, including purchase orders, per company.

B2B Edition works with native multi-currency, with multi-storefront, and with the Catalyst headless storefront through the buyer portal.

Self-service plans start at US$29 per month billed annually. Plan thresholds follow trailing GMV and auto-upgrade, and orders through open payment providers carry a fee on those plans. B2B Edition itself is requested through a customer success manager or sales, with no published price. BigCommerce fits sellers that want a SaaS platform for mixed B2B and B2C. ERP-centred manufacturers should compare its integration route with the ERP-first options above.

Shopify is the largest horizontal ecommerce platform in this comparison, and its Plus plan is aimed at high-growth and enterprise merchants. The Plus pricing page lists B2B on Shopify among the features exclusive to the plan, alongside headless commerce, checkout customizations, Shopify Functions and Managed Markets. The Shopify help center describes B2B on Shopify as a suite of native features for selling to businesses through the Shopify admin and online store.

The B2B model is based on companies. A merchant sets up each B2B customer as a company, then personalizes that company's buying experience: which products and catalogs it sees, its prices, its currency, its payment and shipping methods, and the store content shown to it. Merchants can run B2B and D2C in one store or open a separate B2B-only store, and the help center notes that most B2B features are turned on by default.

The attraction for many sellers is consolidation. A brand already running its consumer store on Shopify can add wholesale accounts without a second platform, second product catalog or second checkout.

The Plus pricing page lists a starting price of US$2,500 per month on a 1-year term or US$2,300 per month on a 3-year term, with a variable platform fee for more complex business structures. Transaction fees and card rates vary by region. Shopify Plus fits D2C brands adding wholesale. Distributors with heavy quoting, ERP pricing or very large catalogs should compare it with the B2B-first platforms above.