Best Wholesale Ecommerce Platforms (2026): Top 10 Compared

SparkLayer sells a wholesale layer that sits on top of an existing store rather than a platform of its own. The pricing page is the clearest in this comparison: five tiers with a public comparison table, priced on B2B orders processed per month. Basic is free at five orders, Starter is $49 at fifty, Growth is $149 at a hundred, Pro is $299, and Enterprise starts at $499.

The feature ladder is visible at the same place. Starter adds unlimited price lists, one sales agent, a B2B discount engine, separate B2B shipping rules and an AI cart that reads uploaded order files and emails. Growth adds invoicing, advanced discounts and workflow automations.

The vendor states 3,500 brands, distributors and manufacturers and a 4.9 rating from 383 Shopify App Store reviews, a count checkable on the app listing.

Turis prices per order channel rather than per user or as a share of sales. The storefront is a branded portal where each buyer logs in, sees its own prices and catalogue, and places orders that flow into the ERP; it is priced on monthly order value through that portal, in five published bands from EUR 299 to EUR 1,499 a month.

Vision is the more unusual product. It reads orders that customers email in as PDFs, spreadsheets or plain text, matches them to the catalogue and hands back a finished order to approve. It is metered on documents read, with the per-order rate falling from EUR 1.99 to EUR 0.75 as volume rises.

Turnkey EDI covers the file format large retail chains require, at EUR 200 a month per partner plus a one-off EUR 200 for registration and that chain's test cycle. The trial covers everything except EDI, because EDI needs the retailer's own certification.

Zoey sells a standalone B2B commerce platform with four tiers: Starter, Plus, Pro and Enterprise. The published starting figures are $600 a month for Starter and $2,200 a month for Pro, with Plus between them and Enterprise quoted. Annual prepayment saves 6 percent.

What separates the tiers is capacity rather than a feature. Starter carries one staff licence and a choice of the storefront or the mobile app. Pro carries eight licences and both, with extra licences at $50 each against $75 lower down. Customer accounts come in bands rather than per buyer.

The commercial claim on the page is the absence of revenue-based and payment processing fees on sales orders, which matters in a category where several vendors either take a share of transactions or decline to say. Zoey also states that an instructor-led implementation programme sits inside the subscription rather than beside it.

Now Commerce sells three modules that all attach to QuickBooks, Desktop or Online. The B2B Customer Portal invites wholesale customers to place orders through a branded site with customer-specific order guides and live inventory, pricing and account history, at $280 a month for unlimited customers.

The Sales Rep Portal lets reps enter orders and handle service from anywhere, with each rep seeing only the accounts assigned to them. It is tiered, starting at $150 a month. Shipments Manager sits between QuickBooks and the warehouse, pushing orders out and pulling status and tracking back, at $200 a month.

Bundling reduces the bill by a stated $100 a month. The positioning is narrow on purpose: this is an ordering and fulfilment layer for wholesalers whose system of record is already QuickBooks, not a storefront platform competing on catalogue features.

Brandboom builds wholesale selling around the presentation. A brand assembles a linesheet with image galleries, editorials, videos and product hotspots, shares it as a link, and watches buyer activity against it. Orders, invoices, payments and shipment tracking follow from the same place.

Pricing is published for the two lower tiers and quoted above them. Basic is $50 a month billed annually for one brand, 25 active products and 50 active SKUs. Startup is $83 a month billed annually for 150 active products, unlimited SKUs, external reps, volume discounts and the mobile ordering app. Business unlocks unlimited brands and products, API integration and ERP file-drop sync.

The showroom portal does not appear elsewhere in this comparison: a single or multi-brand public portal with a buyer lead capture form, visitor tracking and buyer reviews, closer to a shopfront for the showroom than a catalogue tool.

Pepperi sells unified B2B commerce: a buyer-facing storefront and a rep-facing field sales application on one catalogue, pricing engine and order model. The rep side carries barcode scanning, offline working, account dashboards, a map view of nearby accounts, GPS navigation, calendar planning and rep activity reporting.

The storefront side carries multiple price lists and catalogue views, approval workflows, order cut-off times, minimum order amounts, invoice visibility, shipment tracking, headless storefronts, and multi-language and multi-currency support.

Pricing is not published. The pricing URL on the site returns 404 and no figure appears elsewhere, so the tier structure and the meter behind it are settled in a sales conversation. The vendor's own headline outcome figures carry no stated baseline or method.

OroCommerce is the open-source option in this comparison. The Community Edition is free to download and run. The Enterprise Edition is quoted, and the editions page is unusually specific about what shapes that quote: gross merchandise value bands, the number of internal admin users beyond the 25 included, and the chosen deployment.

What the licence does not count is stated just as plainly. There is no charge per storefront or customer portal, no limit on catalogue size or customer accounts, no per-API-call or per-transaction fee, and no additional licence for expanding into new brands, countries or divisions. Buyer accounts never count towards admin seats.

Included out of the box are the B2B commerce engine with catalogues, quoting, workflows and account structures, an integrated CRM, content management, multi-vendor marketplace tools, and AI features including semantic search. OroPay is optional and adds a transaction fee.

JOOR runs a B2B wholesale platform for fashion brands, distributors, showrooms and the retailers that buy from them. The selling side covers a virtual showroom, linesheet software, a style catalogue, an iPad app for appointments, reporting, and JOOR Pay for invoicing and payment processing.

The buying side makes it a network rather than a portal. Retailers search a brand directory, build assortments and order in one place, and JOOR Passport hosts digital trade shows with trade show organisers and fashion weeks. The vendor states $100 billion in wholesale transactions, 14,000 brands and 700,000 retail buyers.

Pricing is not published. Three plans are compared feature by feature, tiered by wholesale revenue and service level, and a transaction fee applies to JOOR Pay at a rate the page does not give.

NuORDER, now sold under Lightspeed, is a wholesale commerce platform with three distinct faces. For brands it is a fully branded wholesale site taking orders around the clock with account-specific pricing, discounts and product selections, plus reporting on upsell opportunities and sales trends.

For retailers it is a buying platform. The documented tools are aimed at planners: visual roll-ups that catch duplicate buys before they happen, automated inventory allocation using localised size curves, and real-time shared assortment editing between colleagues. That is the part that separates NuORDER from a portal with a catalogue on it.

The third face is a marketplace where retailers browse over 3,000 brands by category, price point and trade show. Integrations cover more than 120 ERP, PLM and POS systems. No pricing is published, and enquiries route to a demo request.

Elastic Suite is a B2B ecommerce platform built around digital merchandising. The site describes one connected platform carrying digital catalogues, online ordering, sales tools, merchandising and analytics, aimed at brands whose wholesale catalogue is visual.

Four documented tools define it. The digital catalogue carries 360-degree views, on-model photography and video with direct add-to-cart. The branded dashboard is a role-customised hub for assets and brand resources. The assortment builder curates a buy for each dealer as a sales presentation. The whiteboard is a drag-and-drop canvas for laying products into a visual story.

Integration with existing ERP and accounting systems is documented but not detailed at product level. No pricing appears anywhere on the site, so the commercial terms are settled entirely in a sales conversation.