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Best WhatsApp Chatbot Platforms (2026): Top 10 Compared

Updated September 2026By StatWharf Editorial10 vendorsMethodology

Every product here builds automated conversations on the WhatsApp Business Platform, but they meter that work in four different ways, and the meter matters more than the feature list. Flat-subscription builders (Landbot, Chatfuel, BotPenguin, Kommunicate, Sinch Engage) charge a monthly fee against a chat, message or conversation allowance. Per-seat platforms (Rasayel, Respond.io) charge by user or by monthly active contact. Per-message infrastructure (Gupshup) adds a small fixed fee to every message. Jio Haptik publishes no figure at all, and AiSensy sits apart by pricing the chatbot builder and the AI agent as separate monthly products. Nine of the ten publish a figure. In every case Meta's per-conversation charge is billed separately and is not included in any number below.

Order is not a ranking. How entries are ordered.

On this page
  1. Comparison table
  2. Vendor details
  3. Landbot
  4. Chatfuel
  5. AiSensy
  6. BotPenguin
  7. Respond.io
  8. Kommunicate
  9. Rasayel
  10. Sinch Engage
  11. Gupshup
  12. Jio Haptik
  13. How to choose
  14. Frequently asked questions
  15. Suggest a vendor

Compare at a glance

Select a vendor for details and sources. Scroll the table horizontally on smaller screens.

WhatsApp Chatbot Platforms: vendor fit and recorded pricing
VendorConsider forPricing notesStandout
LandbotsmbTeams that want a visual flow builder with every chat and AI allowance published per tierFree forever, 100 chats a month; Starter EUR 40 a month or EUR 32 billed annually; Professional EUR 100 or EUR 80; Business quoted Checked Sep 2026Published overage rates of EUR 0.05 per extra chat and EUR 0.10 per extra AI chat
ChatfuelsmbSmall commerce teams wanting one flat AI price across WhatsApp, Instagram and MessengerChatfuel Light free; AI PRO USD 49 a month, with yearly billing stated at 29 percent lower Checked Sep 2026Meta Business Partner and WhatsApp Business Solution Provider status stated on the pricing page
AiSensysmbIndian businesses that want the chatbot builder and the AI agent priced as separate monthly productsChatbot builder INR 2,500 a month or INR 2,250 billed annually; AI agent builder INR 3,500 or INR 3,150; conversation credits pre-paid separately Checked Sep 2026Per-message conversation rates published for Indian users alongside the subscription
BotPenguinsmbBudget-conscious teams that want unlimited chatbots at a low published monthly figureFree forever with 1,000 messages; USD 29 a month for 3,000 messages and five chatbots; USD 99 a month for 12,000 messages and unlimited chatbots Checked Sep 2026A free tier that already includes large language model integration and knowledge base training
Respond.iomid-marketSales and support teams that prefer a per-contact meter over a per-message allowanceStarter USD 79 a month; Growth USD 159; Advanced USD 279; Enterprise quoted. Yearly billing stated at up to 20 percent lower Checked Sep 2026Pricing keyed to monthly active contacts rather than message or conversation volume
Kommunicatemid-marketSupport teams that want AI agents and human handover priced per conversationStarter USD 40 a month or USD 34 billed yearly; Professional USD 200; Enterprise quoted. Overage published at USD 15 and USD 10 per 1,000 conversations Checked Sep 2026Published overage rates per thousand conversations, stated on the plan itself
Rasayelmid-marketWhatsApp-first sales teams that price by seat rather than by message volumeStart USD 30 per user per month with a five-seat minimum; Grow USD 40 per user with a ten-seat minimum; Enterprise from USD 2,000 a month on annual terms Checked Sep 2026A published enterprise floor, which most quoted tiers in this category omit
Sinch Engagemid-marketMulti-location teams that need subaccounts and single sign-on on a published plan ladderBasics USD 49 a month; Conversations USD 99; Pro USD 249; Pro Plus USD 450; Advanced USD 799. Annual billing stated at 16 percent lower Checked Sep 2026Subaccounts for multiple locations appear on a published tier rather than only on an enterprise contract
GupshupspecialistHigh-volume senders that want per-message infrastructure pricing with no subscription floorSelf-serve at USD 0.001 per template or session message, plus WhatsApp fees billed at actuals; voice at USD 0.0001 per second Checked Sep 2026No monthly subscription on the self-serve plan, only a per-message fee
Jio HaptikenterpriseLarge enterprises deploying WhatsApp alongside voice and web in one agent platformNot published. The pricing URL resolves to the product page and every route is a demo request Checked Sep 2026Model choice across GPT, Llama and Claude stated as a platform capability

These comparisons draw on public product information, not hands-on testing of every tool. Source records identify available references and checks; missing evidence is marked. Buyer fit is an editorial assessment, not a measured performance score. How to use this research.

A WhatsApp chatbot has two cost layers, and comparing platforms on the first one alone produces the wrong answer. The first layer is the platform itself, metered as a subscription, a per-seat charge or a per-message fee depending on the vendor. The second layer is Meta’s own per-conversation charge, which every product on this page passes through and none absorbs.

The ten platforms below are compared on both layers. Prices are stated from each vendor’s own pricing page where published, with the month of the check recorded, and marked as unpublished where no figure exists.

Vendor details and trade-offs

Landbot

smblandbot.io ↗
Consider forMarketing and lifecycle teams that need the twelve-month cost of a WhatsApp flow modelled in advance, because Landbot publishes the base price, the included chat volume, the AI-chat allowance and the overage rate for every tier
Pricing notesFree is EUR 0 forever with one seat, 100 chats a month, no AI chats and a shared WhatsApp test number. Starter is EUR 40 a month or EUR 32 billed annually, with two seats, 500 chats and 100 AI chats. Professional is EUR 100 a month or EUR 80 billed annually, with three seats, 2,500 chats, 300 AI chats, no Landbot branding and the use of your own WhatsApp number. Business is quoted by contract. Extra chats are EUR 0.05 and extra AI chats EUR 0.10 (checked Sep 2026)
Feature to evaluateA published three-rule pricing statement that names the fixed base, the per-extra-chat rate and the per-AI-chat rate before any contract

Landbot is a no-code conversational builder for web and WhatsApp, sold from a pricing page that separates three costs the rest of this category usually blends: the fixed subscription, the per-chat overage and the per-AI-chat overage. The page states the rule explicitly, at EUR 0.05 for an extra chat and EUR 0.10 for an extra AI chat beyond each plan's allowance.

The tier boundaries are drawn around production readiness rather than features. Free and Starter run against a shared Landbot test number; connecting your own WhatsApp number, and removing Landbot branding, both begin at Professional. Integrations follow the same pattern, with Mailchimp and Segment on Starter and HubSpot, Airtable and webhooks from Professional.

Potential strengths

  • Every meter is public, including the AI-chat allowance that most competitors leave inside a plan description
  • A free forever tier with a shared WhatsApp test number lets a flow be built and tested before any number is provisioned

Trade-offs

  • Using your own WhatsApp number requires the Professional tier, so the free and Starter plans cannot run a production number
  • Seats are tight on the published tiers, at two on Starter and three on Professional
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Per month, billed monthly or annually, against an included chat allowance with published per-chat overage
  • Source review: checked Sep 23, 2026
  • Vendor confirmation: not confirmed

Chatfuel

smbchatfuel.com ↗
Consider forSmall direct-to-consumer teams running WhatsApp alongside Instagram and Messenger that want one price for AI automation rather than a per-seat or per-contact meter
Pricing notesChatfuel Light is free and covers Instagram, Facebook and WhatsApp automations, a shared inbox, automated replies, the flow builder, contact management and templates, with no card required. AI PRO is USD 49 a month, with yearly billing stated at 29 percent below the monthly rate, adding the AI sales manager, AI knowledge base, AI-powered automations, broadcasts and re-engagement, lead qualification funnels and advanced contact tools. The page states that usage limits apply per plan and that larger limits are arranged by contacting the company (checked Sep 2026)
Feature to evaluateA free tier that already includes WhatsApp automation and the shared inbox rather than reserving the channel for a paid plan

Chatfuel sells conversational automation across WhatsApp, Instagram and Facebook Messenger, and prices it more simply than almost anything else in this comparison: a free tier and a single paid tier at USD 49 a month.

The split between them is the AI layer. Chatfuel Light covers the mechanics of automation, meaning flow building, automated replies, a shared inbox for live conversations, contact management with segmentation and ready-made templates. AI PRO adds the AI sales manager, an AI knowledge base, AI-powered automations, broadcasts and re-engagement campaigns, lead qualification funnels and advanced contact tooling. The pricing page carries Meta Business Partner and WhatsApp Business Solution Provider marks, which tells a buyer the platform can provision an official WhatsApp Business API number rather than resell access.

Potential strengths

  • Only two published tiers, which removes the tier-mapping exercise that most platforms on this page require
  • Meta Business Partner and WhatsApp Business Solution Provider status is stated directly on the pricing page

Trade-offs

  • The published usage limits sit behind a plan-limits link rather than on the price itself, so volume has to be checked separately
  • Teams needing limits above AI PRO are directed to sales, so the top of the published range is not a hard ceiling
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Per month, billed monthly or yearly, with stated per-plan usage limits
  • Source review: checked Sep 23, 2026
  • Vendor confirmation: not confirmed

AiSensy

smbaisensy.com ↗
Consider forIndian businesses that want a drag-and-drop WhatsApp chatbot at a published rupee price, with the AI agent bought only when conversational automation is actually needed
Pricing notesThe drag-and-drop chatbot builder is INR 2,500 per month, or INR 2,250 billed annually, and covers five chatbots, keyword, template, QR and Meta ad triggers, WhatsApp cart management, catalogue sharing and a Shopify integration. The WhatsApp AI agent builder is INR 3,500 per month, or INR 3,150 billed annually, and includes 3,500 AI messages, knowledge base question answering, long-term user memory, tool calling and API integrations. All billing is pre-paid. Conversation credits are recharged separately at INR 1.09 for marketing and INR 0.145 for utility and authentication messages to Indian users, with service conversations free. An Indian virtual number add-on is INR 2,000 plus GST per year (checked Sep 2026)
Feature to evaluateA virtual number add-on that removes the need to maintain a physical SIM card for the WhatsApp Business API number

AiSensy is an Indian WhatsApp Business API platform that prices its chatbot tooling as two distinct products rather than as tiers of one subscription. The drag-and-drop chatbot builder is INR 2,500 a month and covers five chatbots, with flows triggered by keyword, template message, QR code or a Meta click-to-WhatsApp ad, plus cart management, catalogue sharing and a Shopify integration. The AI agent builder is sold separately at INR 3,500 a month and includes 3,500 AI messages, knowledge base question answering, long-term user memory and tool calling.

The pricing page is unusually direct about the second cost line. It states that all billing is pre-paid and that WhatsApp conversation credits are recharged and managed separately, quoting INR 1.09 per marketing message and INR 0.145 per utility or authentication message for Indian users. An Indian virtual number is offered as a yearly add-on at INR 2,000 plus GST, which the page notes requires GST or MSME documentation.

Potential strengths

  • The per-message conversation rate is published next to the subscription, so the two cost lines can be budgeted together
  • Buying the chatbot builder without the AI agent is possible, which keeps the entry price below the AI tier

Trade-offs

  • The headline rate card is India-specific and international buyers are routed to a separate dollar pricing page
  • Pre-paid billing and separately managed conversation credits mean two balances to monitor rather than one invoice
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Pre-paid per month or per year for the builder, with WhatsApp conversation credits recharged separately per message
  • Source review: checked Sep 23, 2026
  • Vendor confirmation: not confirmed

BotPenguin

smbbotpenguin.com ↗
Consider forSmall teams and agencies that need several WhatsApp chatbots at once, since the USD 99 tier removes the chatbot count limit entirely rather than metering per bot
Pricing notesThe free forever plan covers 1,000 messages across any platform, one chatbot, large language model integration with a knowledge base, configurable bot personality and training on a website, PDFs and FAQs, with 1,000 AI-answered messages sharing the same limit. The next tier is USD 29 a month for 3,000 messages, five chatbots and five team members. The following tier is USD 99 a month for 12,000 messages, unlimited chatbots, unlimited AI agents, unlimited AI voice agents and ten team members, adding Microsoft Teams, WhatsApp flows and retraining on chat transcripts. The page states that Meta charges are passed through without markup (checked Sep 2026)
Feature to evaluateUnlimited chatbots, AI agents and AI voice agents on the USD 99 tier, where most platforms at that price still cap bot count

BotPenguin prices aggressively and publishes the whole ladder, from a free forever tier through USD 29 and USD 99 monthly plans, with separate omnichannel and WhatsApp-only views of the same rate card.

The meter is messages rather than chats, conversations or contacts, and one detail changes how the allowance behaves: AI-answered messages and standard bot messages share the same limit. A bot that routes most traffic through a language model therefore consumes its allowance at the same rate as a scripted one, which is not true of platforms that publish a separate AI allowance. The free tier is more capable than the category norm, including model integration, a knowledge base and training from a website, PDFs and FAQ content.

Potential strengths

  • The free tier includes model integration and knowledge base training rather than restricting AI to a paid plan
  • The pricing page states that Meta's own charges are passed through with no markup, which is rarely stated this directly

Trade-offs

  • AI-answered messages draw from the same allowance as standard messages, so an AI-heavy bot exhausts a plan faster than the headline count suggests
  • Team member counts stay low relative to the message volumes, at five and ten on the two paid tiers
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Per month against a message allowance shared between standard and AI-answered messages
  • Source review: checked Sep 23, 2026
  • Vendor confirmation: not confirmed

Respond.io

mid-marketrespond.io ↗
Consider forTeams whose WhatsApp traffic concentrates in repeat conversations with a known contact base, because the meter counts the contacts talked to each month rather than the messages exchanged
Pricing notesStarter is USD 79 a month, or USD 948 a year against a USD 1,188 list, and includes five users, 5,000 AI credits, team and custom inboxes, the mobile app, AI Prompt, AI Assist and basic reports, with extra users at USD 12 a month. Growth is USD 159 a month, or USD 1,908 a year against USD 2,388, and adds broadcasts, workflow automation, AI Agents, advanced reports, Zapier and Make integrations and the developer API, with ten users included and extras at USD 20. Advanced is USD 279 a month, or USD 3,348 a year, and adds multiple workspaces, webhooks, single sign-on and custom channels. Enterprise is quoted (checked Sep 2026)
Feature to evaluatePublished per-additional-user rates of USD 12, 20 and 24 a month, so team growth can be costed without a quote

Respond.io prices on monthly active contacts, which is the clearest structural difference in this comparison. Where Landbot counts chats and BotPenguin counts messages, Respond.io asks how many contacts a business talks to in a month and prices the band, leaving message volume within those conversations uncapped. That suits a support queue exchanging long threads with a stable customer base, and suits a broadcast-heavy operation reaching a large changing audience far less.

The tier boundaries matter for anyone buying this as a chatbot platform rather than an inbox. Starter covers team and custom inboxes, the mobile app, AI Prompt and AI Assist. Broadcasts, workflow automation and AI Agents all begin at Growth, and Advanced adds multiple workspaces, outgoing webhooks, single sign-on and custom channels.

Potential strengths

  • Contact-based pricing insulates a chatty support queue from message-count overage
  • AI credit allowances are published per tier, starting at 5,000 and rising to 40,000 on Enterprise

Trade-offs

  • AI Agents and workflow automation both begin at Growth, so the Starter tier is an inbox rather than a chatbot platform
  • The entry price is the highest published figure on this page, which puts it out of reach of a small pilot
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Per month or per year by monthly active contact band, with published per-additional-user rates
  • Source review: checked Sep 23, 2026
  • Vendor confirmation: not confirmed

Kommunicate

mid-marketkommunicate.io ↗
Consider forSupport organisations that measure workload in resolved conversations rather than messages, and that need WhatsApp alongside web, mobile app, Telegram and Instagram in the same agent
Pricing notesStarter is USD 40 a month billed monthly, or USD 34 billed yearly, and includes one AI agent, one team member, 250 conversations a month described as roughly 10,000 messages, web, mobile app, WhatsApp, Telegram and Instagram channels and three months of chat history, with additional conversations at USD 15 per thousand and extra agents or seats at USD 20 a month each. Professional is USD 200 a month and includes two AI agents, three team members, 2,000 conversations described as roughly 80,000 messages, Zendesk, Freshdesk and Google Analytics integrations, phone call AI, a year of chat history, auto-resolve and API access, with additional conversations at USD 10 per thousand. Enterprise is quoted (checked Sep 2026)
Feature to evaluateConversation allowances are translated into an approximate message count on the pricing page, which makes cross-vendor comparison possible

Kommunicate sells AI support agents across web, mobile applications, WhatsApp, Telegram and Instagram, and meters them by conversation. Its pricing page does something the rest of this category does not: it states roughly how many messages a conversation allowance represents, at about 10,000 messages for 250 conversations and about 80,000 for 2,000. That conversion is what makes a like-for-like comparison against message-metered platforms possible at all.

The structure separates three meters that are often bundled. AI agents are counted, one on Starter and two on Professional, with more at USD 20 and USD 30 a month. Team members are counted separately at the same rates. Conversations are the third, with overage at USD 15 per thousand on Starter and USD 10 on Professional.

Potential strengths

  • The pricing page converts conversations into an approximate message figure, which no other vendor here does
  • Both the AI agent count and the seat count are individually priced as add-ons, so a team can scale one without the other

Trade-offs

  • The gap between Starter and Professional is a fivefold price increase, with no intermediate published tier
  • Removing Kommunicate branding is listed as an Enterprise feature rather than a mid-tier one
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Per month or per year against a conversation allowance, with published per-thousand overage and per-seat add-on rates
  • Source review: checked Sep 23, 2026
  • Vendor confirmation: not confirmed

Rasayel

mid-marketrasayel.io ↗
Consider forSales teams running WhatsApp as a primary selling channel, where the number of representatives is the natural unit and conversation volume per representative is high
Pricing notesStart is USD 30 per user per month with a minimum of five team members and covers the core team inbox, the chatbot builder, API and webhooks, and Pipedrive and Zapier integrations. Grow is USD 40 per user per month with a minimum of ten team members and adds advanced automations, advanced reporting and insights, HubSpot and Salesforce integrations, and full onboarding. Enterprise is quoted and the page states it starts at USD 2,000 per month on annual terms. Annual billing is stated at 10 percent below monthly. All plans include a seven-day free trial, and the page states that WhatsApp messaging fees are paid directly to Meta (checked Sep 2026)
Feature to evaluateWhatsApp number quality and health management is a named platform feature rather than an operational afterthought

Rasayel is built specifically for selling on WhatsApp rather than for support deflection, and its pricing reflects that: USD 30 per user per month on Start and USD 40 on Grow, with published seat minimums of five and ten. Those minimums apply whether or not the seats are filled, so Start costs at least USD 150 a month and Grow at least USD 400.

The feature list is organised around WhatsApp operations rather than generic chat. Number management, number migration, and quality and health management are named platform capabilities. Templates cover text, interactive and flow types. The chatbot builder is included from Start, with advanced automations and CRM integrations arriving at Grow. Scheduled broadcasts, interactive broadcasts, opt-in management and voice calls are marked on the comparison grid as forthcoming.

Potential strengths

  • Seat minimums are published rather than discovered during a sales call, at five on Start and ten on Grow
  • The enterprise tier carries a stated starting figure of USD 2,000 a month, which is rare in this category

Trade-offs

  • The seat minimum sets a real floor of USD 150 a month on Start and USD 400 on Grow, regardless of actual team size
  • Broadcast scheduling and opt-in management are marked as forthcoming rather than shipped
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Per user per month, billed monthly or annually, with a stated seat minimum on each published tier
  • Source review: checked Sep 23, 2026
  • Vendor confirmation: not confirmed

Sinch Engage

mid-marketengage.sinch.com ↗
Consider forOrganisations running messaging across several locations or brands that need subaccount separation and single sign-on without moving to a negotiated enterprise contract
Pricing notesFive tiers are published on the US plan view. Basics is USD 49 a month with three automations, one user and 1,000 SMS included. Conversations is USD 99 with 30 automations, two users, 3,000 SMS, access controls and shared contacts and inbox. Pro is USD 249 with unlimited automations, three users, 10,000 SMS and one subaccount. Pro Plus is USD 450 with two subaccounts, 20,000 SMS and single sign-on. Advanced is USD 799 with three subaccounts and 40,000 SMS. Annual billing is stated at 16 percent below monthly, a 14-day free trial is offered, and the page carries a country selector that changes the plan view (checked Sep 2026)
Feature to evaluateA five-rung published ladder that states the automation count, the user count and the included message volume at every rung

Sinch Engage is the self-serve messaging platform from Sinch, and it publishes the longest price ladder in this comparison: five tiers from USD 49 to USD 799 a month on the US plan view, with annual billing stated at 16 percent below monthly.

The ladder moves on three variables rather than one. Automations rise from three on Basics to 30 on Conversations to unlimited from Pro. Subaccounts, which separate locations or brands inside one account, appear at one on Pro, two on Pro Plus and three on Advanced. Included message volume rises alongside, with deeper rate discounts at each rung. User counts stay at three from Pro upward. One qualification matters: the US plan view states allowances in SMS, and a country selector changes which plans are shown, so WhatsApp volume is a separate line.

Potential strengths

  • Five published tiers give a finer price ladder than the two- or three-tier structures used elsewhere on this page
  • Subaccounts and single sign-on are reachable on published plans rather than only through a quote

Trade-offs

  • The US plan view states its included allowance in SMS rather than WhatsApp conversations, so WhatsApp volume has to be costed separately
  • User counts stay at three from the Pro tier upward despite the price rising from USD 249 to USD 799
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Per month or per year against a stated per-plan message allowance and user count, with message rate discounts rising by tier
  • Source review: checked Sep 23, 2026
  • Vendor confirmation: not confirmed

Gupshup

specialistgupshup.io ↗
Consider forBusinesses sending at volume that want the platform cost to scale strictly with traffic, and that already have the engineering capacity to build against a messaging API
Pricing notesThe self-serve plan carries no monthly subscription. Gupshup charges a standard fee of USD 0.001 per template message for outgoing text and USD 0.001 per session message for outgoing and incoming text. Media above 64 kilobytes carries no additional Gupshup fee. Voice for user-initiated and business-initiated calls is USD 0.0001 per second. WhatsApp's own fee is charged separately by message category, covering marketing, utility, authentication and international authentication, and is billed at actuals. Service conversations and inbound voice calls are free, as are conversations starting from click-to-WhatsApp Meta ads for the first 72 hours. Rates vary by country and region code (checked Sep 2026)
Feature to evaluateA published country and region rate table that resolves WhatsApp fees by region code before falling back to country code

Gupshup prices as messaging infrastructure rather than as a subscription product. The self-serve rate card is a single line: USD 0.001 per template message and USD 0.001 per session message, applied to all outgoing text and to incoming session text, with media above 64 kilobytes carrying no extra Gupshup fee.

Everything else on the invoice is Meta's. The page separates WhatsApp's own fees by category, covering marketing, utility, authentication and the optimised marketing-lite route, and states that they are billed at actuals. Service conversations are free, and conversations that start from a click-to-WhatsApp Meta advertisement are free for the first 72 hours. The rate table is resolved by geography in a documented order: region code first, then country code, then a default rate, which the page notes means two countries sharing a dialling code can carry different charges.

Potential strengths

  • The absence of a subscription floor makes a low-volume pilot almost free at the platform layer
  • The pass-through of WhatsApp fees at actuals is stated explicitly rather than folded into a blended rate

Trade-offs

  • A per-message fee with no included tooling allowance means the total is entirely volume-driven and harder to cap
  • The self-serve rate card is infrastructure pricing, so chatbot building and agent tooling are evaluated separately
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Per message, with no subscription on the self-serve plan and WhatsApp fees passed through at actuals
  • Source review: checked Sep 23, 2026
  • Vendor confirmation: not confirmed

Jio Haptik

enterprisehaptik.ai ↗
Consider forLarge enterprises that need one agent platform spanning WhatsApp, web chat and voice in many languages, and that have the procurement capacity to negotiate an unpublished contract
Pricing notesJio Haptik publishes no pricing. The pricing URL resolves to the product page, and every commercial route on the site is a demo or contact request. The company states more than 500 enterprise customers and describes deployment across web, chat and voice with support for more than 100 languages, but attaches no figure, tier structure or billing unit to any of it (checked Sep 2026)
Feature to evaluateFlexible model selection across GPT, Llama and Claude, with multiple retrieval systems combined for accuracy

Jio Haptik sells enterprise conversational agents across web, chat and voice, and is the least transparent product in this comparison on price. The pricing URL does not resolve to a pricing page at all; it returns the product page, and every commercial path on the site ends at a demo request. What the site documents is scope: more than 500 enterprise customers, over 100 languages, and agent types named by job rather than channel.

Two platform choices distinguish it from the smaller products here. The first is model selection, with GPT, Llama and Claude named as options a buyer can test against their own workload. The second is retrieval, where Haptik combines multiple retrieval-augmented generation systems to improve accuracy over documents and websites.

Potential strengths

  • Model choice is a stated platform feature rather than a fixed vendor decision, which matters for buyers with model policy constraints
  • Enterprise knowledge can be loaded from PDF, DOCX, PPTX, CSV and website sources to fine-tune the agent

Trade-offs

  • No price, tier or billing unit is published anywhere on the site, including at the pricing URL itself
  • The product is positioned for large enterprises, so a small WhatsApp pilot is outside its intended range
Sources and status

How to choose a vendor

Separate the platform fee from the Meta conversation fee

No platform here absorbs WhatsApp's own charges, and several state that in writing. Gupshup publishes its own fee as USD 0.001 per template or session message and states that the WhatsApp fee is billed at actuals on top. AiSensy lists conversation credits as a separate pre-paid recharge, quoting INR 1.09 for a marketing message and INR 0.145 for utility and authentication messages to Indian users. Rasayel states that WhatsApp messaging fees are paid directly to Meta. A twelve-month budget needs two lines, and the second scales with volume while the first often does not.

Check what the included allowance actually counts

The allowances are not comparable units. Landbot counts chats, 500 a month on Starter and 2,500 on Professional, with smaller AI-chat allowances of 100 and 300. BotPenguin counts messages, 1,000 free, 3,000 at USD 29 and 12,000 at USD 99. Kommunicate counts conversations, 250 and 2,000, with overage at USD 15 and USD 10 per thousand. Respond.io counts monthly active contacts. Sinch Engage states its US allowances in SMS. Convert expected volume into each vendor's own unit before comparing two headline prices.

Frequently asked questions

Which platforms on this page publish a price?

Nine of the ten. Landbot publishes a free tier plus EUR 40 and EUR 100 monthly plans. Chatfuel publishes a free tier and USD 49 a month. AiSensy publishes INR 2,500 and INR 3,500. BotPenguin publishes a free tier plus USD 29 and USD 99. Respond.io publishes USD 79, USD 159 and USD 279. Kommunicate publishes USD 40 and USD 200. Rasayel publishes USD 30 and USD 40 per user with a stated USD 2,000 enterprise floor. Sinch Engage publishes five tiers from USD 49 to USD 799. Gupshup publishes a per-message rate rather than a plan. Jio Haptik publishes no figure at all.

Does any published price include WhatsApp's own message charges?

No. Every platform here bills Meta's conversation charges separately, and several state so directly. Gupshup writes that WhatsApp fees are billed at actuals on top of its own USD 0.001 per message. AiSensy lists conversation credits as a separate pre-paid recharge at INR 1.09 for marketing and INR 0.145 for utility and authentication messages to Indian users. Rasayel states that WhatsApp messaging fees are paid to Meta directly. BotPenguin states that Meta charges carry no markup. Budget the platform fee and the conversation fee as two separate lines.

How do the allowances compare across vendors?

They do not compare directly, because each vendor counts a different unit. Landbot counts chats, at 500 and 2,500 a month, with separate AI-chat allowances of 100 and 300. BotPenguin counts messages, at 1,000, 3,000 and 12,000, and draws AI messages from the same pool. Kommunicate counts conversations, at 250 and 2,000, and is the only vendor that publishes an approximate message equivalent. Respond.io counts monthly active contacts. Sinch Engage states its US allowances in SMS. Convert expected traffic into each unit before comparing.

What is the difference between a chatbot platform and a WhatsApp Business API provider?

A Business Solution Provider provisions and operates the official WhatsApp number and passes messages to and from Meta. A chatbot platform builds and runs the automated conversation on top of that connection. Several products here do both, including AiSensy, Gupshup, Sinch Engage and Chatfuel, which carries Meta Business Partner and Solution Provider marks on its pricing page. Others focus on the automation layer and connect to an existing number. Confirm which role a vendor plays before assuming a single contract covers both.

At what point does per-seat pricing beat per-message pricing?

When conversation volume per person is high and the team is small. Rasayel at USD 30 per user with a five-seat minimum costs USD 150 a month regardless of messages sent, so a five-person sales team exchanging heavy WhatsApp traffic pays a flat figure that a message-metered plan would exceed. The reverse holds for a broadcast-led operation reaching many contacts with few messages each, where Gupshup's per-message rate or a conversation allowance will usually be cheaper.

Do the entry tiers actually include a chatbot?

Not always, and this is the most common mismatch. Respond.io's USD 79 Starter tier is an inbox with AI Prompt and AI Assist; workflow automation and AI Agents both begin at Growth at USD 159. Landbot's free and Starter tiers cannot connect your own WhatsApp number, so a production bot needs Professional. AiSensy sells the chatbot builder and the AI agent as separate monthly products rather than as tiers. Read which tier carries the automation, not just which carries the channel.

What should a buyer confirm before signing?

Confirm four things in writing. First, the billing unit and the included allowance, since chats, messages, conversations, contacts and seats are not interchangeable. Second, the overage rate above that allowance, which Landbot, BotPenguin and Kommunicate publish and others do not. Third, whether the platform provisions the official WhatsApp number or expects an existing one. Fourth, which tier carries the automation features actually needed, because several vendors place the chatbot above the entry plan.

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First published September 2026. Page update dates reflect editorial changes, not a fresh check of every vendor.