Best Account-Based Marketing Platforms (2026): Top 8 Compared

6sense now describes itself as an agentic go-to-market platform built on buyer intelligence rather than using "ABM" as a product label, but the jobs it does are the core account-based marketing workflow: identifying which target accounts are in market, prioritising them, reaching them with advertising and outreach, and passing them to sales at the right time.

The homepage groups the product into Data and Intelligence, Revenue Marketing and Sales Intelligence. Data and Intelligence covers B2B company and contact data, behavioural intent data, predictive intelligence and contextual intelligence. 6sense states that its intent combines its own publisher network with third-party sources such as Bombora and G2, plus first-party CRM, marketing automation and website activity, and that its predictive models are customer-specific and trained on more than a decade of B2B purchase data. Revenue Marketing adds advertising to in-market accounts, segments that update as buyer behaviour changes, AI Email agents that run outreach, Intelligent Workflows, reporting and RevvyAI, a conversational assistant for pipeline and campaign questions. Sales Intelligence gives sellers account prioritisation, contact recommendations, a Chrome extension and AI insights that combine CRM, marketing automation and intent signals.

The pricing page lists three packages, Revenue Marketing for marketers, Sales Intelligence for sellers and 6sense Intelligence for data and analytics teams, and three delivery options: the full 6sense workspace, access inside an existing stack through APIs and integrations with tools such as LinkedIn, Salesforce, HubSpot and Snowflake, or access from AI agents through an MCP-compatible runtime. No prices are published. 6sense says seat, credit, record or conversation pricing is tiered by volume band, so the average unit cost falls as volume rises, and that data packs can be bought without the platform.

Demandbase positions its platform as "the pipeline engine for AI GTM" and describes Demandbase Marketing as an account-based marketing product for engaging the right buying groups, activating coordinated programmes across channels and measuring the pipeline those programmes produce. The platform is used by marketing, sales, revenue operations and customer success, and Demandbase extends the account-based approach past acquisition into expansion and retention of existing customers.

The account-based marketing page lists dynamic target account lists prioritised by intent and activity, buying-group insights that tailor messaging to roles within an account, journey stages that track how accounts move through the funnel, and orchestration that coordinates advertising, web personalisation and sales engagement. Demandbase AI recommends which accounts to target and how to engage them. Advertising is a separate product, and Demandbase promotes its own B2B demand-side platform for reaching target accounts. The Data product connects account, buying-group and engagement data, including corporate family-tree hierarchies, and a sales intelligence product shows sellers which accounts are active and who is involved. Demandbase also promotes Mojo, which it calls a B2B marketing agent, on a separate site.

Pricing is not published. The pricing page explains that Demandbase does not sell sales and marketing as separate products: the flagship platform carries a platform fee covering the essential software and services plus a flat fee per user. Buyers can start with the advertising solution, or buy data solutions alone. A quote is requested through a form.

RollWorks was the B2B division of AdRoll. AdRoll's product page states that in August 2025 RollWorks was rebranded to AdRoll ABM, and that the product itself remains the same; rollworks.com now redirects to adroll.com. Buyers searching for RollWorks will find the same platform under the AdRoll ABM name.

The platform starts from a CRM integration. It combines first-party CRM data with AdRoll's fit, intent and engagement signals, links account activity across ads, website visits, search and CRM actions in an identity graph, and grades accounts against an ideal customer profile on firmographic, technographic and geographic attributes. The InIQ engine flags in-market accounts, keyword intent shows which accounts research chosen topics, and journey predictions estimate which accounts are likely to become open opportunities. Audiences can be built from more than 100 parameters. Campaigns run across display, native, online video, mobile, social, connected TV and digital out-of-home, with BidIQ handling bidding and pacing and an AI ad builder drafting creative. Workflows push accounts and engagement data back to the CRM and trigger marketing-to-sales handoffs, and a revenue impact report measures the influence of advertising on pipeline, win rate and deal size.

The pricing page lists four ABM packages. Three are quoted after a demo; Account-Based Retargeting has no fee to start, includes creative support and AI Assistant insights, and charges only for media. AdRoll states that media is priced on dynamic CPM and that it has no minimum spend.

N.Rich describes itself as a buildable ABM platform. It identifies in-market target accounts, runs account-based advertising in native article and banner formats, adds identified website visitors to account data, and sends signals and opportunity attribution to the CRM. Its newer N.Rich AI feature lets users describe what they need in plain language and builds an app on their data, which can be published inside Salesforce and HubSpot. The legal entity is N.Rich Technologies Oy; the company offers separate EU and US logins and describes the product as adapted to the European market.

The distinctive part of the model is billing. N.Rich charges for advertising on verified engagement rather than impressions: a display ad click, 20 or more seconds of video, or a scroll through at least half of an article. The vendor states an average cost per engagement of $1 to $3 and a ramp-up of about two weeks. LinkedIn and Google Ads integrations are included in every plan.

N.Rich publishes its prices, which few platforms in this category do. GTM Scale costs $2,960 a month billed annually and includes 25 intent topics, 1,500 one-time AI credits, four governed data sources, two-way CRM sync and unlimited users. GTM Command, at $4,770 a month billed annually, adds 50 intent topics, custom CRM fields and objects, single sign-on and Dynamic ICP. GTM Enterprise is priced per customer. There is no monthly plan. Ad spend is billed on top of the licence, carries a 12-month baseline commitment and rolls over while the contract is active.

Abmatic AI calls itself an AI-native platform for B2B marketing teams and pitches it as a replacement for several point tools. The pricing page lists visitor identification, website personalisation, intent, advertising, outbound and attribution as the functions it covers, under the line "Fewer tools, more pipeline."

The plans step up in scope. Freemium is free with no credit card and covers website visitor company reveals, one personalisation campaign, basic intent signals and community support, which lets a team see which companies visit its site before paying. Advanced, at $3,000 a month billed annually, adds both inbound and outbound programmes, all advertising channels with an AI bidder, more than 480 intent signals, Clara, which the vendor describes as agentic chat, two-way CRM and CDP sync and priority support. Premium, at $4,000 a month billed annually, adds what the vendor calls a unified platform and a domain-expert AI agent, multi-touch attribution, SSO with SAML and SCIM, a dedicated customer success manager, a security review and an SLA.

Paid plans include a 14-day pilot on the customer's own data. Abmatic AI states that upgrades and downgrades are prorated, that there are no setup fees and no lock-in, and that enterprise customers can negotiate custom terms through sales. Buyers comparing it with suites such as 6sense or Demandbase should check the depth of each function against their requirements, since Abmatic AI spreads one licence across many jobs.

Influ2 builds its pitch on a single idea, "ABM that starts with people", and argues that people make decisions, not accounts. Where most platforms on this page identify and target companies, Influ2 works at the level of named contacts inside target accounts.

The homepage describes four core areas. Contact-level intent shows which named buyers are engaging with relevant topics. Contact-level ads are shown to selected contacts, so marketing and sales can see which person saw or clicked an ad rather than only which company. Journey orchestration matches messages to each contact's intent and sales stage across channels, and revenue attribution reports engagement into the CRM. A cohort builder, a signals centre and integrations sit alongside these. Influ2 cites its own data that pipeline converts 2.18 times higher in buying groups where at least one person clicked an ad, along with customer case studies from Bonterra, Amplitude and Marketbridge. It states compliance with CCPA and GDPR, ISO 27001 certification and SOC 2 Type II attestation.

Influ2 does not publish pricing. Its help centre explains how reach is managed: programmes can carry slot limits that cap the number of unique contacts reached in each subscription month, a slot is used the first time a contact receives an impression in the month, and counters reset at the start of the next subscription month. Buyers should ask how slot volumes map to contract price.

Jabmo presents itself as a comprehensive account-based marketing platform and is now part of Expandi Group, shown on its site as "an Expandi brand". Its main point of difference is geographic. Jabmo calls itself a non-US-centric ABM platform and says it tracks country-specific IP addresses rather than only headquarters locations, with multi-language and local-channel intent. For companies that sell to the regional offices and plants of multinational accounts, that changes which visits and signals can be matched to a target account.

The platform menu lists campaign orchestration, web personalisation and integrations, and the homepage names buyer intent, account-based advertising, website personalisation, lookalike audiences and a consolidated omni-channel reporting view that brings in email, advertising, social and telemarketing results. Named case studies include Jabra, Wasabi, Johnson Controls, First Onsite, GEFCO and MilliporeSigma.

The pricing page describes four modules rather than plan tiers. Account Intelligence covers first-, second- and third-party intent signals, ICP scoring and fit grades, company and contact data and CRM sync. ABM Advertising covers account-level targeting, cross-channel campaigns, native DSP access and AI campaign optimisation. Sales Intelligence adds account engagement scores, buying committee mapping, real-time account alerts and AI sales engagement support. A fourth module covers custom predictive models, third-party integrations and services for planning and running programmes. No figures are published; quotes are requested through a form.

Folloze describes itself as a buyer experience platform for ABM at scale. It does not supply intent data or advertising inventory. Instead it builds the personalised pages, content hubs and campaign assets that target accounts land on, and records how buyers engage with them.

The homepage describes three stages. Build creates personalised microsites, campaign emails and LinkedIn ads within brand rules. Activate delivers content and follow-up as buyers engage, and handles scheduling, segmentation and routing of signals to sales. Signal tracks engagement beyond clicks, such as which content was explored and which contacts look ready to buy. The ABM solution page adds no-code personalisation of landing pages with AI recommendations, Folloze Boards that plug into email, social, web, ads and sales tools, and individual and account-level engagement data. It cites customer results from Conga, FireEye, Qlik and Autodesk.

The FAQ lists integrations with Salesforce, Marketo, Eloqua, Microsoft Dynamics CRM, 6sense, Demandbase, Outreach, RollWorks and Dun & Bradstreet, plus an API and an MCP connection for triggering experiences from Slack, n8n, Clay and custom agents. It states that a single board can often be built and launched in about an hour from templates, while full onboarding depends on the success package and the data and content involved. Folloze is aimed at account-based marketers, demand generation and event marketers, sales teams and agencies. Prices are not published.