Best Website Builders (2026): Top 9 Compared
Website builders let a business or individual build, host and edit a site without writing code, usually with templates, a content editor and optional commerce or marketing tools. The nine products below differ by buyer. Webflow, Framer and Duda give designers, agencies and teams more layout or multi-site control, and HubSpot Content Hub suits marketing teams already on HubSpot. Wix, Squarespace and WordPress.com serve small businesses and creators, Hostinger Website Builder bundles hosting with long prepaid terms, and Carrd covers simple one-page sites. Eight publish price figures, and Wix shows no reliable USD figure.
Order is not a ranking. How entries are ordered.
On this page
Compare at a glance
Select a vendor for details and sources. Scroll the table horizontally on smaller screens.
| Vendor | Consider for | Pricing notes | Standout |
|---|---|---|---|
| Webflowmid-market | Marketing and design teams wanting visual layout control and a structured CMS | Free Starter; Basic $15/mo, Premium $25/mo per site billed yearly; Team $2,500/mo annual; Enterprise quoted Checked Sep 2026 | Premium lists 20,000 CMS items across 40 collections |
| Wixsmb | Small businesses wanting a site plus scheduling, leads, events or payments | Free to Business Elite; prices vary by location, no reliable USD figure shown Checked Sep 2026 | Wix Harmony moves between AI generation and drag-and-drop on one site |
| Squarespacesmb | Creators and service businesses wanting template-led design at one monthly price | $25 to $139/mo monthly, or $19 to $99/mo billed annually; 14-day trial Checked Sep 2026 | Every plan includes an AI Visibility prompt-tracking allowance |
| WordPress.comsmb | Publishers and small businesses wanting hosted WordPress with plugins | Free; paid $9 to $70/mo monthly, or $4 to $45/mo billed annually; Enterprise by inquiry Checked Sep 2026 | More than 60,000 installable plugins from the Personal plan up |
| Framersmb | Startups, agencies and designers building marketing sites visually | Free non-commercial; Basic $10/mo, Pro $30/mo billed yearly; Enterprise custom Checked Sep 2026 | Pro plan adds staging and branching with shareable previews |
| Dudaspecialist | Agencies, hosts and SaaS platforms managing many client sites | Per account $25 to $199/mo monthly, or $19 to $149/mo billed annually, plus per-project fees Checked Sep 2026 | Per-account pricing with a published rate per extra live site |
| Hostinger Website Buildersmb | Budget buyers willing to prepay a multi-year term with hosting, domain and email | From $2.99/mo on a 48-month term ($143.52 upfront), renewing at $10.99/mo Checked Sep 2026 | Renewal prices printed beside the introductory rate |
| HubSpot Content Hubmid-market | B2B marketing teams already on HubSpot CRM | Free; Starter from $20/seat/mo; Professional from $500/mo; Enterprise from $1,500/mo billed annually Checked Sep 2026 | Pages can be personalised for known CRM contacts from Starter |
| Carrdsmb | Individuals and small teams needing simple one-page sites at low annual cost | Free to build; Pro from $9/yr for 3 sites, up to $999/yr for 1,000 Checked Sep 2026 | Lowest published paid entry point in this comparison, $9 a year |
These comparisons draw on public product information, not hands-on testing of every tool. Source records identify available references and checks; missing evidence is marked. Buyer fit is an editorial assessment, not a measured performance score. How to use this research.
A website builder is a hosted service for creating and publishing a website without writing or deploying code. It combines templates or an AI generator, a visual editor, hosting and domain connection, and increasingly a content management system, forms and SEO controls. The category ranges from single-page tools to platforms that run a company’s entire marketing site.
The nine products below split three ways. Wix, Squarespace, WordPress.com, Hostinger and Carrd are aimed at individuals and small businesses, bundling hosting and a domain into a single subscription with different limits on storage, contributors and page count. Webflow, Framer and HubSpot Content Hub are aimed at marketing and design teams, with structured CMS collections, staging, localisation and permissions. Duda is built for agencies, hosting companies and SaaS platforms that manage many client sites. Pricing was checked in September 2026 on each vendor’s own pages. Entries with dated source checks appear first, recording research readiness rather than product quality.
Related pages cover ecommerce platforms and B2B ecommerce platforms.
Vendor details and trade-offs
Webflow separates site plans, bought per site, from platform plans bought by the organisation. The free Starter plan publishes to a webflow.io subdomain with two static pages, 1 GB of bandwidth and 50 form submissions. Basic adds a custom domain, 300 static pages, 10 GB of bandwidth, unlimited form submissions and password protection, but no CMS. Premium adds the Webflow CMS, code components, site search, form file upload and hosting for well-known files.
The Team plan adds Webflow Localize, publishing workflows, single-page publishing, a site activity log and API, and what the pricing page calls AEO agents. Enterprise adds granular permissions, custom roles, a dedicated account manager and enhanced service levels.
The home page describes three areas: a visual design canvas, a CMS for publishing without a developer, and an optimisation product for A/B tests and visitor personalisation that is stated to work whether or not the site is built on Webflow.
Potential strengths
- The visual canvas exposes layout and typography directly, and the CMS lets content teams publish without a developer, as the product page describes
- A free Starter plan with Webflow AI and an MCP server allows a build to be evaluated before any site plan is bought
Trade-offs
- The Basic plan carries no CMS, so any site with a blog or collection pages needs Premium from the start
- The step from Premium to the Team platform plan, at $2,500 per month on an annual contract, is large for a team that only needs publishing workflows
- Product reference
- Pricing source
- Billing terms: Per site per month, billed yearly or monthly; Team on an annual contract; Enterprise quoted
- Source review: checked Sep 22, 2026
- Vendor confirmation: not confirmed
Wix is a hosted builder aimed at small businesses, and the site-building layer is now presented as Wix Harmony. A site can be generated from a prompt, then refined in the drag-and-drop editor, or started from a template; the plans page cites more than 2,000 templates. The vendor states more than 300 million sites have been built on Wix.
The plan ladder is framed around storage and collaborators rather than page counts. Light lists 2 GB of storage and two site collaborators. Core lists 50 GB and five collaborators, Business 100 GB and ten, and Business Elite unlimited storage, 100 collaborators and an advanced developer platform. Payments and scheduling appear from Core upward. Each paid plan lists a free domain for one year.
Beyond pages, the home page lists scheduling, lead management from proposal to invoice, portfolios, blogs, online courses and event ticketing. Separate offerings for agencies and enterprises cover multisite management.
Potential strengths
- Every plan, including Light, is listed with a custom domain, hosting, AI creation tools and 24/7 customer care
- Business tools for scheduling, lead management, events, courses and blogs are part of the platform rather than third-party plugins
Trade-offs
- The plans page publishes location-dependent prices, so a buyer cannot compare Wix to other vendors in one currency without checking the purchase page
- Light is capped at 2 GB of storage and two site collaborators, so a growing team moves up to Core or Business
- Product reference
- Pricing source
- Billing terms: Yearly subscriptions paid in full at purchase; other periods available; location-dependent pricing
- Source review: checked Sep 22, 2026
- Vendor confirmation: not confirmed
Squarespace sells an all-in-one hosted site: templates, a drag-and-drop editor, hosting, unlimited bandwidth and a free domain for the first year on annual plans. The editor for version 7.1 sites is Fluid Engine.
The plans differ mainly in collaboration, code access and AI allowances. Basic allows two contributors; Core, Plus and Advanced allow unlimited contributors. Code injection, advanced code blocks, premium integrations, an announcement bar and one Google Workspace account free for the first year start at Core. Plus and Advanced add advanced website analytics and complete customisation with CSS and JavaScript. Video hosting rises from 30 minutes on Basic to unlimited on Advanced.
Each plan has monthly AI credits and an AI Visibility allowance, described as tracking a brand across AI models, available for English-language accounts only. Selling is available on every plan; for a site-first buyer the relevant facts are the contributor limits and code access above.
Potential strengths
- Unlimited bandwidth, SEO tools, mobile-optimised templates and a CSS editor are listed on every plan
- The Fluid Engine drag-and-drop editor is included on all plans for version 7.1 sites, so layout control does not depend on tier
Trade-offs
- Basic is limited to two contributors and excludes code injection and advanced code blocks, which matter for tracking scripts
- AI credits are 10 one-time on Basic against 20 to 120 a month on higher plans, so AI tools are thin at the entry price
- Product reference
- Pricing source
- Billing terms: Per site, billed monthly or annually; annual plans include one year of domain registration
- Source review: checked Sep 22, 2026
- Vendor confirmation: not confirmed
WordPress.com is the hosted service built on the open-source WordPress software. Plans run from Free to Commerce, with an agency tier and Enterprise above.
Every paid plan lists unlimited pages, posts, users and visitors, a free custom domain for the first year on annual plans, and a guided website builder that creates a first site by chatting with AI, subject to usage limits. Personal removes ads and allows installed plugins and select premium themes. Premium adds all premium themes, premium statistics and payment buttons for PayPal and Stripe. Business raises storage to 50 GB and adds 24/7 priority support and VideoPress with 250 GB of video storage.
The comparison lists developer access through SFTP and SSH, WP-CLI, Git commands and GitHub deployments on the higher plans, which suits teams that manage a site in code. The built-in AI assistant can generate content and design within the dashboard.
Potential strengths
- Unlimited pages, posts, users and visitors are listed on paid plans, so growth in traffic or contributors does not change the tier
- Multi-year terms bring the published monthly rate down to $2.75 on Personal and $17.50 on Business
Trade-offs
- Free sites show WordPress.com ads to visitors, so any public-facing business site needs a paid plan
- Storage is capped at 6 GB on Personal and 13 GB on Premium, which constrains media-heavy sites below Business
- Product reference
- Pricing source
- Billing terms: Monthly, or billed every 12, 24 or 36 months; Enterprise by inquiry
- Source review: checked Sep 22, 2026
- Vendor confirmation: not confirmed
Framer is a visual site builder that began as a design tool and now sells hosted sites. The pricing page positions Basic for students, freelancers and small studios, Pro for agencies, startups and scale-ups running their marketing stack on Framer, and Enterprise for teams needing custom limits, annual billing and dedicated support.
Basic lists a free custom domain on yearly billing, 30 pages, two CMS collections, 1,000 CMS items, 50 GB of bandwidth and built-in SEO. Pro raises this to 150 pages, 10 collections, 2,500 items and 100 GB, and adds redirects, a staging environment and branching. Pro limits can be extended to 700 pages, 40 collections, 40,000 items and 2 TB. Analytics history runs 30 days on Basic and 90 on Pro.
Paid plans include monthly credits for agents and AI features, 1,000 on Basic and 3,000 on Pro, shared across the workspace. Enterprise adds SSO, SCIM, unlimited editors and an uptime guarantee.
Potential strengths
- Limits scale in published increments, such as $20 per 100 extra pages and $40 per 100 GB of bandwidth, so overage cost is known in advance
- Viewers are free and content editors cost half the price of full editors, which keeps marketing access affordable
Trade-offs
- Basic is capped at 30 pages, two CMS collections and 1,000 CMS items, which a content-led site outgrows quickly
- A/B testing, localisation and advanced hosting are paid add-ons rather than plan features
- Product reference
- Pricing source
- Billing terms: Monthly price billed on the cycle chosen at checkout; seats and add-ons billed per month
- Source review: checked Sep 22, 2026
- Vendor confirmation: not confirmed
Duda describes itself as a web presence platform for professionals, and its home page names three customer groups: digital marketing agencies, vertical SaaS companies embedding a website builder, and hosting and domain companies offering sites to their own customers. The vendor states more than 23,000 such businesses use it.
Every plan allows unlimited builder projects; the price covers a number of published projects, one on Basic and Team and four on Agency and White Label, with more bought per project. Team adds three team seats and unlimited client workspaces; Agency and White Label add six seats, priority support and MCP access. Custom adds API access, 24/7 support, advanced compliance and a dedicated account team.
The home page lists end-to-end white labelling, role-based permissions, and automation through Zapier, MCP and REST APIs. An AI Visibility add-on, sold separately from $19 per month, tracks client brands across answer engines. Ecommerce and bookings are priced separately.
Potential strengths
- Unlimited storage and bandwidth on AWS hosting are listed on every plan, so client traffic does not trigger tier changes
- Client workspaces, role-based permissions and reusable elements are designed for managing many client sites at once
Trade-offs
- Basic and Team include one published project each, so an agency's cost rises with every live client site
- API access and a full white-label experience sit on the Custom plan, not the published tiers
- Product reference
- Pricing source
- Billing terms: Per account, billed monthly or annually upfront; additional published projects priced per month or per year
- Source review: checked Sep 22, 2026
- Vendor confirmation: not confirmed
Hostinger sells its website builder alongside its hosting business, which is why every plan bundles hosting, a domain and email. A site starts from a short description or one of the vendor's templates, then is edited in a drag-and-drop editor; the plan cards cite more than 400 templates, while another part of the same page cites 300 or more.
Premium is for a first website: up to three sites, two mailboxes per site for a year, five AI credits for site and app creation and chatbot support. Unlimited removes the site cap, adds unlimited mailboxes for a year, 15 AI credits, 500 credits for AI agents, priority support, ecommerce and email marketing. Cloud Startup is aimed at sites needing more performance, with 1,000 agent credits.
The page states 0% transaction fees on store sales and acceptance of more than 100 payment methods. Unlimited features are subject to a fair usage policy.
Potential strengths
- Hosting, a custom domain for the first year and mailboxes for the first year are bundled into every plan
- The Unlimited plan allows unlimited websites, which suits someone running several small sites
Trade-offs
- The headline rates assume a 48-month prepayment, and renewal rates are three to four times the introductory price
- Premium caps the account at three websites and five AI credits for site creation
- Product reference
- Pricing source
- Billing terms: Paid upfront for the full term; introductory rate, then renewal at a higher published monthly rate
- Source review: checked Sep 22, 2026
- Vendor confirmation: not confirmed
Content Hub is HubSpot's content product, including a CMS for building and hosting websites. The product catalog states that Content Hub comes in Starter, Professional and Enterprise editions, with some functionality in HubSpot's free tools, and that since March 2024 new customers pay per seat on Starter and a base price on the higher editions.
Free covers landing pages, AI blog writing and basic SEO tips. Starter adds full website pages, content personalisation and removal of HubSpot branding. Professional adds content remixing, a defined brand voice and podcast publishing. Enterprise adds management of multiple sites, content approval workflows and CMS customisation.
The product page lists a scalable CMS, reporting dashboards, video tools and a customer agent. HubSpot AEO is presented as tracking how a brand appears when buyers ask AI questions. Developer documentation for the CMS is published for teams building custom themes.
Potential strengths
- A free tier builds landing pages and AI-assisted blog posts, and Starter adds website pages and removes HubSpot branding
- Enterprise lists multiple sites, content approvals and CMS customisation, which suits governed multi-brand web estates
Trade-offs
- The jump from Starter per-seat pricing to a $500 monthly base on Professional is steep for a small team
- The platform's value depends on HubSpot CRM use; as a standalone site builder it is priced above hosted builders
- Product reference
- Product documentation
- Pricing source
- Billing terms: Per seat on Starter; base price with included seats on Professional and Enterprise; Enterprise billed annually
- Source review: checked Sep 22, 2026
- Vendor confirmation: not confirmed
Carrd describes itself as a platform for building simple, fully responsive one-page sites. That scope explains both its price and its limits: it is not a CMS or a multi-page builder, but a fast way to publish a landing page, personal profile, link page or product launch page.
Building and publishing on a Carrd URL is free for up to three sites. Pro plans are billed annually and priced by site count. Pro Lite removes branding and adds premium templates, higher-quality images, larger uploads and no element limit. Pro Standard adds custom domains with SSL through Let's Encrypt, forms, widgets and embeds, analytics through Google Analytics, Plausible or Matomo, and meta tags. Pro Plus adds redirects, password protection, variables, site files and canonical URLs.
Forms can collect contacts, signups through twenty named email services, custom submissions and payments. The documentation covers sites, building, forms, accounts and Pro features.
Potential strengths
- Forms connect to a long list of email services, including Mailchimp, Kit, Klaviyo and HubSpot, from Pro Standard upward
- Custom code, widgets and embeds for Stripe, PayPal, Gumroad and Typeform are supported on Pro plans
Trade-offs
- The product builds one-page sites, so it does not fit a multi-page business site or blog
- Custom domains are not available on Pro Lite, and redirects and password protection require Pro Plus
- Product reference
- Product documentation
- Pricing source
- Billing terms: Per year, auto-renewing or pay as you go; priced by number of sites
- Source review: checked Sep 22, 2026
- Vendor confirmation: not confirmed
Frequently asked questions
What is a website builder?
A website builder is a hosted service that lets a person or team create, edit and publish a website without writing or deploying code. It bundles templates or an AI generator, a visual editor, hosting and usually domain connection. Most now also include a CMS for blogs and collection pages, forms, and SEO settings. The main differences are how much design control they expose, how they price, and whether they are built for one site or many.
How much does a website builder cost?
Published entry prices in this comparison range from $9 a year on Carrd to $25 a month on Squarespace Basic billed monthly. Webflow Basic is $15 a month billed yearly, Framer Basic $10 a month, and WordPress.com Personal $4 a month billed annually. Hostinger shows $2.99 a month on a 48-month prepaid term, renewing at $10.99. HubSpot Content Hub Professional starts at $500 a month, and Webflow's Team plan is $2,500 a month on contract.
Should a buyer pay monthly or annually?
Annual billing is cheaper on every vendor here that publishes both. Squarespace states savings of up to 36% and Webflow up to 40%. WordPress.com Business is $40 monthly against $25 a month billed annually. Several vendors add a free domain for the first year only on annual terms. Hostinger's lowest rates assume a 48-month prepayment and renew at higher published prices, so the renewal figure is the one to budget against.
What is the difference between a website builder and an ecommerce platform?
A website builder is organised around pages, content and design, with selling as one feature. An ecommerce platform is organised around catalogue, checkout, inventory and fulfilment. Wix and Squarespace sell on most plans, but a business whose main activity is selling should compare ecommerce platforms instead, and a wholesale or trade seller should compare B2B ecommerce platforms.
Which website builders suit agencies building client sites?
Duda is designed for this, with per-account pricing, published per-project rates, client workspaces, role-based permissions and white labelling. Webflow and Framer are used by agencies for design-led marketing sites; Framer's pricing page positions its Pro plan for agencies and gives Pro Experts free edit access to client projects. WordPress.com publishes an agency tier from $54 per site per month.
Do website builders include AI site generation?
Most now do. Wix generates a site from a prompt in Wix Harmony, WordPress.com offers a guided builder that works by chat, Hostinger builds a first version from a short description, and Squarespace, Framer and Duda include monthly AI credits. Webflow lists Webflow AI and an MCP server from its free plan. How good the generated result is for a given business is not established by these pages.
Can a site be moved from one builder to another?
Usually only partly. Hosted builders store layouts in their own formats, so design is rebuilt rather than exported. Content transfers more easily: Webflow lists content management APIs on its site plans, and WordPress.com runs on open-source WordPress, which many hosts support. A buyer expecting to move later should check export options, redirect support and domain transfer terms before committing to a multi-year plan.
What should a buyer check before choosing one?
Whether a CMS is included at the chosen tier, since Webflow Basic has none and Framer Basic allows two collections. How many editors or contributors are included and what extra seats cost. Whether custom code and tracking scripts are allowed on the entry plan. What the renewal price is after any introductory term. And whether AI features, localisation and A/B testing are included or sold as add-ons.
Suggest a vendor or correction
Send factual corrections to editorial@statwharf.com. Corrections are free. For inclusion or placement enquiries, contact partnerships.
First published September 2026. Page update dates reflect editorial changes, not a fresh check of every vendor.