Best Virtual Tour Software (2026): Top 10 Compared

Matterport sells a platform for capturing and hosting 3D digital twins of buildings. A space is scanned with a supported phone, tablet, 360 camera or Matterport's own cameras, and the platform assembles a navigable 3D model with measurements, room labels and tags. The free plan includes one Active Space and two users, AI defurnishing, automatically generated photo galleries and highlights, visitor analytics and access to Matterport's marketing hub.

Starter adds sharing and embedding, schematic floor plans and MatterPak technical files at extra cost, publishing to Google Street View and to Homes.com, Apartments.com and LoopNet, and access to Capture Services technicians. Professional adds support for all supported cameras, 24-hour and six-hour turnaround on floor plans, an MLS-ready property report, 50GB of attachment storage, automatic face blurring and the option to buy CAD, BIM, e57 and TruePlan files. Business is aimed at teams that need more spaces, collaboration and integrations, and Enterprise is sold through sales.

Pricing scales with Active Spaces rather than users, so a broker with many live listings should model the plan against the number of spaces that stay online at once.

Kuula is a hosted platform for publishing 360-degree photos and virtual tours. It accepts panoramas from consumer 360 cameras, DSLR rigs and 3D rendering software, and plays tours in the browser on phones, desktops and VR headsets through WebXR. The free Basic plan covers sharing and embedding, simple retouching, level correction, labels and a tiny planet editor, with up to 300 posts.

Pro adds the virtual tour editor, replacement of the Kuula logo with the buyer's own, built-in video recording of tours, unlisted tours, higher-quality uploads, custom hotspot icons, tour duplication for language versions and audio clips, with up to 100,000 posts. Business adds a custom domain, multiple logos for different clients, permission-based and password-protected access, Google Analytics integration, a landing page editor, unlimited posts and premium support.

The pricing page states that subscriptions are flat fees with no hidden costs and that data is retained if a subscription lapses, which matters for photographers who pause between projects.

CloudPano is a hosted 360 tour editor aimed mainly at real estate. Tours are built by uploading 360 photos, setting an initial view for each scene and linking scenes with hotspots. Tours play in the mobile browser with gyroscope motion control and a headset mode, and can be shared by link or embedded on a website without an app.

The free plan allows three tours, which expire after 120 days. Pro removes the CloudPano watermark, enables website embedding and keeps tours live indefinitely. Pro Plus adds unlimited tours, white labelling with the buyer's own URL, 8K uploads, Google Analytics, HTML and media embedding, CloudPano Live video chat, MLS-compliant tour cloning, ambient sound, privacy settings and a lead capture tool. Pro Plus Business adds team workflows, custom integrations, dedicated account management and hardware onboarding.

Beyond tours, CloudPano advertises 360 vehicle spins for dealerships and a phone app that produces 2D and 3D floor plans, as well as a photography service.

Panoee is a browser-based tool for building and hosting 360 virtual tours. Its free plan allows unlimited projects, panoramas up to 32K, seven hotspot types, a Panoee subdomain, unlimited bandwidth, basic analytics and 3GB of storage. The editor includes scene management, a canvas editor, navigation and interactive hotspots, floor plans and maps, lead forms, multi-language support and a dollhouse view.

Paid options unlock premium projects. Pay as You Go upgrades one to three projects for a monthly fee. Pro unlocks unlimited premium projects, two free custom domains a month, branding controls, Google Street View publishing, more than ten hotspot types, password-protected tours, custom floor plans and maps and detailed analytics. Pro+ is the annual version with priority email support. Enterprise and Enterprise+ add 20GB of storage, a white-label domain, user management, brand settings and dedicated support.

Panoee also supports self-hosting and offline export. Its site has pages for real estate, museum and campus tours.

TeliportMe sells a hosted virtual tour platform with plans organised by role, including photographers and realtors. Every paid plan includes unlimited storage and unlimited tours, embeds, a virtual host feature, a 3D dollhouse view, Google Street View publishing, analytics and GDPR compliance, according to the pricing page.

The tiers differ by the number of brands, users and domains. Essential covers one brand, one user and panoramas up to 16K resolution and 30MB. Business covers five brands, three users, one workspace and one custom domain, with 32K resolution and 100MB panoramas. Unlimited removes the brand and user caps and includes three workspaces and five custom domains. The Agency plan is built for marketing agencies and resellers selling sub-accounts or tour services.

The structure suits a photographer delivering tours under several client brands, since adding brands moves the plan up a tier rather than adding per-tour fees.

RICOH360 Tours is the virtual tour service from Ricoh, the maker of the THETA 360 camera line, and is aimed at real estate. Every plan, including the free Starter plan, includes unlimited active tours and storage, automatic AI image enhancement, annotations, logo and banner branding, a business card, a blur function, real-time visitor analytics, embedding and an MLS-compliant URL. AI-generated listing content and AI virtual staging are also included, with ten staged rooms on the free plan, twenty a month on Pro and a hundred a month on Business.

Pro adds the floor plan generator at $20 per order, with the first order free, and an AI video maker at 720p. Business adds password-protected tours, custom domain URLs, automatic AI photo cropping and 1080p video. Additional members are priced per month on both paid plans.

Pricing is flat per account rather than per tour, which suits an agent who keeps many listings live at once.

iStaging is a platform for virtual tours, virtual showrooms and digital twins, sold to real estate, retail, museums and events. Every plan includes a smartphone capture app, a desktop online editor, an add-ons store and language localisation. Essentials, aimed at real estate agents and hosts, includes three active tours, social sharing and the cloud editor.

Advantage, aimed at retail, museums and events, adds smart multimedia tags, a 3D object viewer with up to 50 products or models, audio-guided tours, screen sync and video calling with 100 minutes. Premier, aimed at luxury sales and VIP retail, adds a 3D spatial showroom, guest logins and favourites, white-label branding, private invite-only access and 500 minutes of video calls. Bespoke covers custom workflows, system integration and priority support.

The plans share fixed allowances on tours, panoramas and views, so a buyer with many properties should price the add-ons alongside the base plan.

Zillow 3D Home is a free iOS and Android app from Zillow for capturing virtual tours of homes for sale or rent. An agent or photographer captures panoramas with a supported iPhone, Android phone or 360 camera, and the app assembles the tour. A compatible 360 camera is required to produce an interactive floor plan, which shows where each photo was taken.

Finished tours and floor plans publish to the Zillow listing and can be shared on social media, the MLS and the agent's website. Zillow states that once the link is on the MLS, the tour syndicates automatically to most major real estate sites. Its page cites internal figures on page views, saves and shares for listings with interactive floor plans compared with similar listings without them.

The product is narrow by design. It suits residential listing marketing and is not positioned for hotels, campuses, retail or other commercial tours.

3DVista sells Virtual Tour Pro, desktop software for building virtual tours from 360 photos and CAD renders. The store describes it as a tool for telling stories through tours of real and virtual places, with preset skins or fully customisable interfaces. A single payment covers unlimited tours, and the purchase includes 3DVista's Stitcher v4 and a free month of its hosting and analytics service.

Finished tours can be hosted on the buyer's own server or on 3DVista Hosting, which is sold annually. Other add-ons include 3DVista Notes, which lets visitors leave sticky notes or manage projects inside a published tour, and a TURN service for running live guided tours behind strict corporate firewalls. The branding options replace 3DVista references with the buyer's name: a Branded Viewer, a Branded App with a custom icon and featured tours, or both as a Branded Pack.

The model suits producers who build many tours a year and prefer a fixed licence over a subscription.

Pano2VR, from the Austrian developer Garden Gnome Software, is desktop software for Windows and macOS that turns panoramic photos, 360 videos, gigapixel images, 3D models and Gaussian Splats into interactive tours. Tours can link thousands of scenes and include maps, hotspots, floor plans, galleries, directional sound and animated camera paths that can also be exported as video.

Built-in skins provide navigation, thumbnails and menus, and a Skin Editor allows full interface design. A Patch mode removes tripods and other defects, with an AI option. Output is HTML5 for the buyer's own web server, with a WordPress plugin, WebXR support for headsets such as Apple Vision Pro and Meta Quest, and publishing to Google Street View. Droplets automate repeated processing jobs.

The trial is unlimited in time but watermarked. Version 8.0.8 was the stable release and 8.1 was in beta when the page was read.