Best Real Estate CRM Software (2026): Top 10 Compared

Follow Up Boss is a CRM for real estate agents and teams that connects to lead sources and websites rather than supplying them. The company describes serving four groups: team leaders and admins, inside sales agents, agents on teams and solo agents.

Every plan lets the buyer connect any lead source and website, customise lead distribution, organise leads with Smart Lists and automate follow-up with Action Plans. Agents call, text and email from inside the CRM, calendars and email sync, and reports cover agent and lead-source performance. AI features such as smart summaries, suggested tasks and predictive lead prioritisation are included, and Follow Up Boss notes that some rely on its paid calling feature.

Pro adds unlimited calling and texting for every user, team inboxes, call reporting and personalised onboarding. Platform adds teams within teams and priority support for large organisations. Follow Up Boss lists more than 250 integrations and a Zillow Pro workflow for handling Zillow leads.

Wise Agent is a real estate CRM sold at a flat monthly price rather than per user. Its pricing page states that the base plan includes up to five team members on a shared login, with extra members and individual logins available as add-ons, and that customers stay month to month without a contract.

Every plan includes lead automation, contact and lead management, communication tools, transaction management, drip campaigns, a team calendar, unlimited document storage, customisable landing pages, reporting and a monthly newsletter with real estate stock content. The WiseSocial option, delivered with Back at You Media, posts listings and branded listing videos to social media on a schedule.

Wise Agent also sells an enterprise edition for teams of 15 or more agents with bulk licence discounts, co-branded and white-label options. A 14-day free trial is available, and onboarding is included at no charge.

Lofty, formerly Chime, is a real estate platform based in Phoenix, Arizona that combines an IDX website, CRM, marketing automation and paid lead generation. Its plan table shows four tiers: Agent, Team, Broker and Enterprise.

Every tier includes a customisable IDX website, unlimited basic comparative market analyses, social marketing tools, an AI-powered CRM with unlimited contacts, email, texting and a basic dialer, calendar and email integrations and a mobile app. AI tools include Lofty Cowork, AI task prioritisation, custom and scheduled AI agents and AI lead scoring. Team and higher plans add advanced lead routing, team management and reporting; broker plans add single sign-on, white labelling and a custom organisation structure.

Add-ons include a power dialer, a Sales Agent, Social Agent and Homeowner Agent, SEO and website design services and a CMA builder. Lofty's managed ad campaigns target buyer and seller leads, and the company states that lead volumes shown are estimates it does not guarantee.

BoldTrail is Inside Real Estate's platform for agents, teams, brokerages and enterprise organisations. Inside Real Estate states that BoldTrail combines its portfolio of solutions into one ecosystem; its pricing page artwork pairs BoldTrail with the company's kvCORE, BoomTown and Brokermint products.

The core product is described as an AI-powered CRM and productivity engine for generating leads, engaging clients and automating follow-up. An AI mobile app pushes high-intent signals to agents' phones as they happen, with an AI assistant to help agents respond. BoldTrail also markets a consumer home search experience on its websites.

Three companion products extend the platform. BoldTrail BackOffice automates commissions, onboarding, billing and reporting for brokerages. BoldTrail Recruit tracks agent recruiting and retention. BoldTrail Marketplace adds tools for lead generation, social ads and post-close nurture. Packages are configured to each business and priced after a demonstration.

BoomTown is a real estate platform owned by Inside Real Estate that combines lead generation, IDX websites, a predictive CRM and lead management services. BoomTown states that 40,000 real estate professionals use it and sells to agents, brokers and lenders.

The product is sold in four packages. Launch is described as an entry tool for a new business, Core as the next step for working an existing database, Grow as a complete system for building a team and market, and Advance as an enterprise platform for expansion into new markets.

BoomTown's distinguishing service is Success Assurance: a team of lead concierges monitors the customer's database for meaningful lead behaviour and contacts leads at the right time on the team's behalf. The platform also includes a consumer website, the HomeSearch Now mobile app and success management. Pricing is set after a demonstration.

Real Geeks sells an IDX website and real estate CRM as one platform at a published price. Its pricing page states that the base platform includes more than 60 tools and features with no hidden costs or usage fees.

The website side includes personalised templates, real-time MLS listings, landing pages, a home valuation experience and the MoveTo branded property search app. Geek Verified Leads checks lead contact details, and Seller Signals flags homeowners showing signs of selling. The CRM includes the Real Geeks dialer with unlimited calling, text, email and video, call routing, live website chat, behaviour-based responses, lead ponds, lead routing, a mobile app and more than 50 integrations, including SkySlope agreements.

Marketing Studio produces postcards, social templates, flyers and presentations, and the platform runs text, email and video drips and branded market reports. Training includes one-to-one onboarding and US-based phone, email and chat support.

Sierra Interactive sells a real estate IDX website and CRM platform to agents and teams in the United States and Canada. Its pricing page presents three packages built around team size.

Starter includes one user and covers branding, lead capture and the core CRM for solo agents and small teams. Essential includes three users and adds messaging automations, advanced lead routing and website marketing tools for growing teams. Growth includes five users and adds dedicated onboarding, advanced reporting, premium website options and expanded messaging for high-volume teams.

Onboarding lasts 30, 60 or 90 days by package, and Growth adds two hours of extra training and access to the Sierra Connect team. One MLS feed is included, with each additional feed at $25. Website designs Ace and Pro come with every package; Pinnacle, Exec and Luxury designs are included on Growth and cost extra below it.

CINC, short for Commissions Inc, is a real estate lead generation and CRM platform for teams and top agents. CINC states that more than 50,000 agents use it and that its client marketing team manages more than $30 million a year in ad spend on Google, Facebook and Instagram for customers.

The core features on every plan include the CRM, AutoTracks drip campaigns and task automation, mobile apps, IDX landing pages, a Seller Suite for seller leads, Switchboard Sarah to connect agents with new leads, custom labels, mass messaging, database imports and video messaging. Lead routing ranges from basic on the single-user plan to advanced on team plans, and larger plans add integrations with Zapier, MOJO and BombBomb.

Lead generation products cover Google and Facebook buyer and seller leads, List Cast, remarketing and cash offers. CINC markets plans for committed agents, small teams, growing teams and multi-location teams of 50 or more users.

Propertybase is a real estate CRM built natively on Salesforce and sold by Lone Wolf. Lone Wolf states that more than 20,000 users at real estate brands in over 60 countries use it, and that it is the most-reviewed real estate CRM on Salesforce AgentExchange.

Propertybase Salesforce Edition brings lead capture, lead routing and automatic matching of leads to listings together with a deal pipeline from first enquiry to commission payout, built-in email marketing, property alerts and Salesforce dashboards. Agents get automated follow-up, a mobile CRM on iOS and Android and Salesforce Agentforce AI for lead scoring and deal predictions, with workflow automation on Salesforce Flow.

Lone Wolf Authentisign is built in for sending and tracking offers, and compliance checklists, document management and milestone tracking run from contract to close. Lone Wolf states that brokerages can scale from 10 agents to more than 200 without re-implementation, with SOC 2 and GDPR controls and releases every three to six weeks.

Top Producer is a long-established real estate CRM whose pricing page centres on MLS integration and branded market reports. It lists integration with more than 320 MLS boards and Market Snapshot, which produces branded reports from MLS data with engagement insights.

The Pro plan covers unlimited contacts, leads and transactions, a customisable sales pipeline, lead capture from hundreds of sources, two-way email and text, calendar sync with Google, Microsoft and Apple, dynamic workflows and task plans, transaction management, commission tracking, automated drip campaigns and an AI writing assistant.

Pro + Leads adds Social Connect, which acquires leads from Facebook and Instagram with automated lead response. Pro + Farming adds Smart Targeting, which uses predictive analytics to identify likely-to-list homeowners, plus postcards and online advertising. Team plans add shared contacts for 5, 10 or 25 users, and Top Producer sells a website and the FiveStreet lead management product as add-ons.