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Best Headless CMS Platforms (2026): Top 10 Compared

Updated October 2026By StatWharf Editorial10 vendorsMethodology

A headless CMS stores and models content, then delivers it through APIs to any website, app or channel, leaving the front end to the development team. The ten platforms here split three ways. Contentful, Contentstack and Hygraph are SaaS content platforms aimed at multi-brand and enterprise programmes. Sanity, Storyblok, Prismic and DatoCMS are SaaS platforms with published self-serve tiers and editor tooling such as visual editing or page slices. Strapi, Payload and Directus can be self-hosted on the buyer's own infrastructure, with optional managed cloud or paid licences. Billing ranges from free tiers to per-seat, per-project and quote-only contracts.

Order is not a ranking. How entries are ordered.

On this page
  1. Comparison table
  2. Vendor details
  3. Strapi
  4. Contentful
  5. Sanity
  6. Storyblok
  7. Hygraph
  8. Contentstack
  9. Payload
  10. Directus
  11. Prismic
  12. DatoCMS
  13. How to choose
  14. Frequently asked questions
  15. Suggest a vendor

Compare at a glance

Select a vendor for details and sources. Scroll the table horizontally on smaller screens.

Headless CMS Platforms: vendor fit and recorded pricing
VendorConsider forPricing notesStandout
Strapiopen-sourceDeveloper teams wanting an open-source Node.js CMS they can self-host or run on Strapi CloudCommunity free (MIT, self-hosted); Growth $45/month incl. 3 users; Cloud from $35 per project/month; Enterprise by quote Checked Oct 2026MIT-licensed core with REST and GraphQL APIs and unlimited self-hosted usage
ContentfulenterpriseEnterprises running many brands, sites and locales from one structured content platformFree $0 with 100K API calls/month, no overages; Lite $300/month with 1M API calls; Lite Space add-on $850/month; Enterprise by quote Checked Oct 2026Spaces, environments and multi-space orchestration for large content estates
Sanitymid-marketTeams wanting a customisable editing studio and real-time content databaseFree $0 up to 20 seats; Growth $15 per seat/month up to 50 seats with pay-as-you-go overages; Enterprise custom Checked Oct 2026Code-configured Sanity Studio over a hosted real-time Content Lake queried with GROQ or GraphQL
Storyblokmid-marketMarketing teams wanting a visual editor on a component-based headless CMSStarter free; Growth $99/month ($90.75 annually); Growth Plus $349/month ($319.91 annually); Premium and Elite custom Checked Oct 2026Visual Editor with page building from reusable components
Hygraphmid-marketEnterprise teams wanting a GraphQL-native CMS that federates content from other sourcesHobby $0 always; Growth from $199/month with 10 seats and 1M API calls; Enterprise custom Checked Oct 2026Content federation pulls remote APIs into one GraphQL content API
ContentstackenterpriseEnterprises combining headless CMS with personalisation, CDP data and AI agentsFree $0; Build $29/month; Growth $299/month with 10 users and 1M API calls; Enterprise custom Checked Oct 2026Content Cloud, Lytics CDP and Agent OS sold as one platform
Payloadopen-sourceNext.js teams wanting the CMS inside their own codebase and databaseFree and open source (MIT); buyer pays own hosting; Enterprise features by demo and quote, no public price list Checked Oct 2026Next.js-native framework that generates an admin panel and APIs from a TypeScript config
DirectusspecialistTeams wanting a CMS and API layer over an existing SQL databaseCore $0 (3 seats, 25 collections); Team $499/month annual or $599 monthly; Enterprise custom; Cloud hosting add-on $99/month Checked Oct 2026Wraps any SQL database with instant REST and GraphQL APIs and a no-code Studio
PrismicsmbMarketing sites built from reusable slices that editors assemble into pagesFree $0; Starter $10, Small $25, Medium $150, Platinum $675 per repository/month paid annually; Enterprise custom Checked Oct 2026Slice Machine and a Visual Page Builder for component-based pages
DatoCMSsmbAgencies and web teams wanting a GraphQL headless CMS with clear plan limitsFree plan (300 records, 100k API calls, no overages); Professional from €149/month annually or €199 monthly; Enterprise custom Checked Oct 2026Structured text, modular content and visual editing on a cached GraphQL API

These comparisons draw on public product information, not hands-on testing of every tool. Source records identify available references and checks; missing evidence is marked. Buyer fit is an editorial assessment, not a measured performance score. How to use this research.

Headless CMS platforms manage structured content and deliver it through APIs to websites, apps and other channels, leaving the front end to the development team. Buyers also search for this category as headless content management systems, API-first CMS or composable CMS.

The ten platforms compared here fall into three groups. Contentful, Contentstack and Hygraph are SaaS content platforms aimed at multi-brand and enterprise programmes. Sanity, Storyblok, Prismic and DatoCMS are SaaS platforms with published self-serve tiers and visual or component-based editing. Strapi, Payload and Directus can be self-hosted, with optional cloud hosting or paid licences. All pricing notes were checked in October 2026. Entries with dated source checks appear first. That order records research readiness. It is not a measure of product quality or a ranking.

Related pages cover website builders, digital asset management software and knowledge management software.

Vendor details and trade-offs

Strapi

open-sourcestrapi.io ↗
Consider forDevelopment teams that want an open-source headless CMS on their own Postgres, MySQL or MariaDB database, with the option of a managed Strapi Cloud project
Pricing notesSelf-hosted Community edition is free forever under the MIT licence with unlimited entries and API calls. Self-hosted Growth is $45 a month including three users (+$15 per user), adding Strapi AI, Live Preview, Releases and Content History; SSO is a $150-a-month add-on; Enterprise is by quote. Strapi Cloud is $35 (Starter), $90 (Pro) or $450 (Business) per project a month, with 100k, 1M and 10M API requests; yearly billing saves up to 17% (checked Oct 2026)
Feature to evaluateThe Community edition is MIT-licensed and places no limit on content types, locales, roles, entries or API calls when self-hosted

Strapi is an open-source headless CMS built on Node.js. Its documentation describes two main parts of the admin panel: the Content-type Builder, where developers define models, and the Content Manager, where editors work. Draft and Publish, internationalisation and preview are documented features, and the plugin system makes both the admin panel and the API customisable.

Buyers choose between running Strapi themselves and buying Strapi Cloud. Self-hosted, the Community edition is free with unlimited usage, and the Growth licence adds Strapi AI, Live Preview, Releases and 14-day Content History for $45 a month. Strapi Cloud prices by project: Starter at $35 sleeps when idle, Pro at $90 adds multiple environments and weekly backups, and Business at $450 adds daily backups and a 99.9% uptime SLA.

Potential strengths

  • REST and GraphQL APIs, role-based access control, internationalisation and webhooks are in the free edition
  • A plugin system and marketplace let teams extend the admin panel and API

Trade-offs

  • Review workflows and audit logs require the quote-based Enterprise plan
  • Strapi Cloud Starter projects sleep when idle; always-on runtime starts on Pro
Sources and status

Contentful

enterprisecontentful.com ↗
Consider forMid-market and enterprise teams that need structured content across several spaces, brands and locales, with custom roles and AI Actions on Enterprise
Pricing notesFree is $0 forever with two roles, two locales, 100,000 API calls and 50 GB of CDN bandwidth a month, with no overages. Lite is $300 a month with three roles, three locales, 1M API calls and 100 GB of bandwidth; overages are $5 per extra million API calls and $0.15 per extra GB. A Lite Space add-on costs $850 a month. Enterprise, with Premium Spaces, Personalization and Studio compatibility, is quote-based (checked Oct 2026)
Feature to evaluateContent is organised into spaces with their own environments and quotas, and Enterprise adds multi-space orchestration, taxonomy and custom external references

Contentful is a SaaS content platform that the vendor now positions as a digital experience platform, with Personalization, Studio and AI Actions sold on top of the core content platform. Its pricing page states that Contentful is now part of Salesforce.

Each project lives in a space. The free Starter Space included on every plan allows 25 content types, two environments and 10,000 records. The Lite plan suits a single project, and the optional Lite Space raises limits to 50 content types, four environments and 50,000 records. Larger programmes move to Enterprise, where Premium Spaces are configured per contract and API call overages can be waived.

Contentful documents a set of APIs for delivery, preview, management, GraphQL, images and sync, with client libraries and a CLI.

Potential strengths

  • Content Delivery, Preview, Management, GraphQL, Image and Sync APIs are listed on every plan
  • The pricing page lists SSO, SCIM provisioning, EU data residency, dedicated and multi-region infrastructure and PCI DSS compliance among platform options

Trade-offs

  • The jump from Lite at $300 a month to quote-only Enterprise leaves no published middle tier
  • Custom roles and AI Actions are Enterprise features, and the plan comparison does not state per-tier availability for SSO
Sources and status

Sanity

mid-marketsanity.io ↗
Consider forProduct and content teams that want to configure the editing studio in code, preview and edit visually, and query content through GROQ or GraphQL
Pricing notesFree is $0 forever with up to 20 seats, two public datasets, 10k documents, 1M API CDN requests and 250k API requests a month. Growth is $15 per seat a month with up to 50 seats, private datasets, 25k documents and pay-as-you-go overages ($1 per 25k API requests, $0.30 per GB of bandwidth). Add-ons include increased quota at $299, extra datasets at $999 each and dedicated support at $799 a month. Enterprise is custom (checked Oct 2026)
Feature to evaluateUnlimited content types and locales on every plan, including Free, with live preview, visual editing and real-time multiplayer editing

Sanity has two parts. The Content Lake is a hosted, real-time content database, and Sanity Studio is the editing interface, which developers configure with schemas in code and Sanity hosts for free. Content is queried through GROQ, Sanity's query language, or GraphQL, and the documentation includes Visual Editing for live preview and click-to-edit.

The Free plan is generous on seats and content modelling: 20 seats and unlimited content types and locales, with 10k documents. Growth adds comments, tasks, scheduled drafts, AI Assist and private datasets at $15 per seat, and switches usage to pay-as-you-go above the included quotas. Enterprise adds content releases, custom roles, SAML SSO and an uptime SLA.

Sanity also lists Content Agent, Agent Actions and Functions as compute features on every plan.

Potential strengths

  • Free plan allows up to 20 seats, unusually high for a free headless CMS tier
  • GROQ-powered webhooks, Content Source Maps and Portable Text are available on all plans

Trade-offs

  • Extra datasets on Growth cost $999 each a month
  • SSO with SAML, custom roles and backups are Enterprise features
Sources and status

Storyblok

mid-marketstoryblok.com ↗
Consider forMarketing and content teams that want to build and edit pages visually from developer-defined components, with a 45-day trial before choosing a plan
Pricing notesStarter is free with one space, one seat (up to two), 100k API requests and 100 GB of traffic. Growth is $99 a month, or $90.75 billed annually, with five seats (up to 10 at $15 each), 1M API requests and 400 GB of traffic, plus add-ons. Growth Plus is $349 a month, or $319.91 billed annually, with 15 seats, 4M API requests, 1 TB of traffic and 10 locales. Premium and Elite are custom-priced. A 45-day Growth Plus trial is offered (checked Oct 2026)
Feature to evaluatePositions itself as a headless CMS with a Visual Editor, so editors work on a live preview of the page

Storyblok describes itself as a headless CMS with a Visual Editor. Developers define components, and editors assemble and edit pages from them while seeing a preview. Content is delivered through Storyblok's APIs, and the documentation covers SDKs, a CLI and an MCP server for AI clients.

Pricing is tiered by space, seats, traffic and API requests. Starter is free for testing and personal projects. Growth is a customisable plan with add-ons for extra seats, locales, API requests and traffic. Growth Plus fixes the limits at a higher level for one price. Premium and Elite add unlimited spaces and users, A/B testing, environments, GraphQL, release management, SSO and SCIM, and Elite adds multi-space content distribution.

Annual billing gives one month free on paid self-serve plans.

Potential strengths

  • Growth Plus bundles seats, traffic and locales at one price with no add-ons to calculate
  • Storyblok Agents, scheduling, SEO meta tags and integrations such as Shopify start on Growth

Trade-offs

  • GraphQL, SSO, custom workflows and environments are limited to the custom-priced Premium and Elite plans
  • Paid self-serve plans include one space and a 97% uptime SLA; 99.9% starts on Premium
Sources and status

Hygraph

mid-markethygraph.com ↗
Consider forTeams building multi-brand or multi-region digital products that want one GraphQL API over CMS content and data federated from other services
Pricing notesHobby is $0 always with three seats, two locales, 1,000 entries and 500,000 API calls. Growth starts at $199 a month with 10 seats, three locales, 10,000 entries, 1M API calls, one remote source and 14-day version retention. Enterprise is custom, with up to 10 remote sources, SSO, multitenancy, audit logs, custom workflows and up to 99.95% uptime SLA. A 30-day Enterprise trial needs no credit card (checked Oct 2026)
Feature to evaluateRemote sources let one GraphQL content API return CMS entries together with data from other services

Hygraph describes itself as a GraphQL-native, API-first headless CMS for enterprise teams managing complex digital ecosystems across brands, regions and commerce platforms. Its documentation centres on the GraphQL Content API for queries and mutations, with framework guides for Astro, Next.js, Nuxt and SvelteKit and an App Framework for custom extensions.

The distinguishing feature is content federation. A remote source connects an external API, so a single GraphQL query can return CMS entries alongside product or pricing data held elsewhere. Growth includes one remote source, and Enterprise up to ten.

Hobby is free for personal projects. Growth suits teams scaling a structured content project at $199 a month. Enterprise adds SSO, multitenancy, custom workflows, backups and dedicated infrastructure.

Potential strengths

  • Unlimited asset storage on every plan, including Hobby
  • Enterprise lists 34 regions on dedicated clusters and nine on shared clusters

Trade-offs

  • Assets count against the entry limit, so media-heavy projects reach plan caps sooner
  • Scheduled publishing, taxonomies and audit logs start on Enterprise
Sources and status

Contentstack

enterprisecontentstack.com ↗
Consider forDigital teams at larger organisations that want a headless CMS joined to personalisation, a customer data platform and AI automation from the same vendor
Pricing notesFree is $0 a month forever with three users, 100K API calls, 100 GB of bandwidth and 1K entries. Build is $29 a month with a custom domain, 250K API calls, 2.5K entries and pay-as-you-go overages. Growth is $299 a month with 10 users (+$25 per user), 1M API calls, 1 TB of bandwidth, 20K entries and custom roles. Enterprise is custom, with 50+ users, 6M+ API calls, a 99.5% uptime SLA and the Data Cloud (checked Oct 2026)
Feature to evaluateAgent OS is included on every tier, from Free to Enterprise, alongside the headless CMS and Visual Editor

Contentstack sells a headless CMS as part of a wider platform. Content Cloud covers the CMS, Visual Editor, assets and Brand Kit. Data Cloud adds Lytics CDP and personalisation. Agent OS, an automation platform for AI agents and app workflows, is included on every tier. The documentation also lists Studio, a visual experience builder, and Launch for scheduled releases.

On the self-serve tiers, Free has no expiry, Build at $29 takes a project to production on a custom domain with pay-as-you-go overages, and Growth at $299 adds ten users and custom roles. Enterprise is the tier where Lytics CDP, personalisation, data residency and a 99.5% uptime SLA appear.

Buyers evaluating Contentstack as a pure CMS should price the Enterprise tier, since most composable features sit there.

Potential strengths

  • A free tier with no expiry and a $29 Build tier lower the entry cost for evaluation
  • Documentation covers Personalize, Lytics CDP, Studio, Launch and a marketplace of prebuilt apps

Trade-offs

  • Personalize and Lytics CDP are not included on Free, Build or Growth
  • Email support, custom workflows and an uptime SLA are tied to Growth or Enterprise
Sources and status

Payload

open-sourcepayloadcms.com ↗
Consider forTypeScript and Next.js developers who want the CMS, admin panel and APIs in the same application they deploy, on MongoDB or Postgres
Pricing notesPayload is MIT-licensed and free to use, self-hosted on the buyer's own infrastructure, including serverless on Vercel or Cloudflare, so hosting and database costs are paid to those providers. Enterprise features, including SSO, publishing workflows, a visual editor, AI auto-embedding and A/B variant testing, are offered through a demo with sales; no price is published, and payloadcms.com/pricing returned a 404 on 20 October 2026 (checked Oct 2026)
Feature to evaluateA Payload config produces an admin panel, database migrations, REST and GraphQL APIs, authentication and access control in one codebase

Payload calls itself the Next.js fullstack framework. Developers write a Payload config in TypeScript, and the documentation states that this yields an admin panel, a database with migrations, REST and GraphQL APIs, authentication, access control, file storage and live preview. It installs into a new or existing Next.js app and supports MongoDB and Postgres.

The project is MIT-licensed on GitHub, where the README states that it can be deployed anywhere, including serverless on Vercel for free, with one-click templates for Vercel and Cloudflare. Use cases in the documentation include headless CMS, internal tools, commerce and digital asset management.

Paid engagement is through the enterprise programme: dedicated engineering support, SSO, publishing workflows, AI features and A/B variants, scheduled through a demo.

Potential strengths

  • No licence fee or usage caps for the open-source edition
  • Access control runs at document, field and operation level, and the auth system can be reused in other front ends

Trade-offs

  • The buyer owns hosting, scaling, backups and upgrades
  • Enterprise pricing is not published, and the enterprise page lists the visual editor as coming soon
Sources and status

Directus

specialistdirectus.io ↗
Consider forTeams that already hold content or product data in a SQL database and want editors and applications to work on it through one permissioned API and studio
Pricing notesCore is $0 with three seats, 25 collections and five Flows, self-hosted. Team is $499 a month on an annual commitment ($5,988 a year) or $599 month to month, with 10 SSO seats (+$50 per seat), 50 collections and 20 Flows. Enterprise is custom. Directus Cloud hosting is a $99-a-month add-on for Core and Team. Organisations under $5M revenue and 50 employees can apply for a free Open Innovation Grant (checked Oct 2026)
Feature to evaluateEach collection maps directly to a database table, so Directus sits on top of a SQL schema rather than its own content store

Directus is a backend that wraps any SQL database. Its documentation describes instant REST and GraphQL APIs with SDKs, a Studio interface for non-technical users, granular role-based permissions, Flows for automation and Insights dashboards, plus a native MCP server so AI models can work through the same access layer.

Because a collection maps to a database table, Directus suits teams with an existing schema as well as new headless CMS builds. Teams can run it locally, self-host it with Docker, or use Directus Cloud.

The pricing page states that existing monthly plans are grandfathered for six months before moving to current pricing. Core is free within its seat and collection limits. Team adds SSO and support. For eligible small organisations, the Open Innovation Grant removes the software cost entirely.

Potential strengths

  • Self-hosting is available on every tier, with Docker documented
  • Flows automation, Insights dashboards and a native MCP server are part of the platform

Trade-offs

  • Core has a hard limit of three seats and no SSO, and the next published tier is $499 a month
  • Collection limits (25 on Core, 50 on Team) count every database table
Sources and status

Prismic

smbprismic.io ↗
Consider forWebsite teams on Next.js, Nuxt or SvelteKit that want editors to build pages from developer-defined slices with predictable per-repository pricing
Pricing notesFree is $0 with one user, 4M API calls and 100 GB of CDN bandwidth a month with no overages, two locales and unlimited documents, types and assets. Paid plans, per repository a month paid annually, are Starter $10 (3 users), Small $25 (7 users), Medium $150 (25 users, 5M API calls, user roles) and Platinum $675 (unlimited users, 10M API calls, 1 TB bandwidth). Enterprise is custom, with SSO, backups and SLAs (checked Oct 2026)
Feature to evaluateUnlimited documents, types and assets on every plan, with Visual Page Builder and image optimisation included from Free

Prismic is a headless CMS centred on slices: reusable page sections that developers build in Slice Machine and editors combine in the Visual Page Builder. The documentation covers Next.js, Nuxt and SvelteKit, content modelling with the Type Builder, previews, locales, webhooks, environments and a Migration API.

Pricing is per repository and scales mainly with users, locales and bandwidth rather than content volume, since every plan includes unlimited documents and assets. Free includes 4M API calls a month with no overages. Starter adds custom branding and three users, and each step up adds users and locales. Platinum adds unlimited users and a development environment option, and Enterprise adds SSO, backups and support SLAs.

Prismic also lists an MCP integration for creating and editing pages with AI assistants.

Potential strengths

  • Low entry tiers at $10 and $25 a month suit small marketing teams
  • Bandwidth overages are capped and priced, at $0.30 or $0.25 per GB depending on plan

Trade-offs

  • User roles start on Medium at $150 a month
  • SSO, backups and custom roles require Enterprise
Sources and status

DatoCMS

smbdatocms.com ↗
Consider forWeb developers and agencies building localised sites and apps that want a GraphQL delivery API, modular content and published per-item overage prices
Pricing notesThe Free plan includes 300 records, 10 GB of traffic and 100k API calls a month with no overages; the service stops responding as expected past the limits. Professional starts at €149 a month billed annually, or €199 monthly, with 10 collaborators, 100k records, 1 TB of bandwidth and 1M delivery API calls, plus soft limits priced per extra unit, such as €39 per extra project or €9 per extra collaborator. Enterprise is custom, with SSO, audit logs and SLAs (checked Oct 2026)
Feature to evaluateEvery limit on Professional has a published add-on price, from extra locales at €19 to extra traffic at €29 per 150 GB

DatoCMS is a SaaS headless CMS. Its documentation lists four APIs, led by the Content Delivery API, a cached GraphQL endpoint for published content, and the Content Management API, a REST API for creating and updating records. Product features include structured text, modular content for page building, localisation, visual editing, cache tags for fine-grained invalidation and a plugin SDK.

The pricing model is unusually explicit. Professional includes one project, three sandbox environments, ten collaborators, 100 models, five locales and 100k records, and each of these can be raised at a listed euro price. Free suits trials and small sites, with hard limits and community support.

Enterprise adds guaranteed SLAs, SSO, audit logs, static webhook IPs, custom roles and a shared Slack channel.

Potential strengths

  • GraphQL Content Delivery API for reads and a REST Content Management API for writes
  • An Agency Partner Program starting at €39 a month gives client projects a discount

Trade-offs

  • Pricing is in euros, which adds currency exposure for buyers billed in other currencies
  • The Free plan stops serving correctly when limits are reached rather than allowing overages
Sources and status

How to choose a vendor

Decide who hosts the CMS

Strapi, Payload and Directus can run on the buyer's own servers and database. Contentful, Sanity, Storyblok, Hygraph, Contentstack, Prismic and DatoCMS are vendor-hosted SaaS. Self-hosting removes per-seat SaaS limits but moves upgrades, backups and uptime to the buyer's team.

Match the API to the front end

Hygraph and DatoCMS centre on GraphQL for content delivery, Sanity adds its own GROQ query language, and Strapi, Payload and Directus generate REST and GraphQL APIs. Check whether the framework already in use has an official SDK or starter.

Price the editorial team, not only the API

Seats, locales, roles and environments set the plan on most platforms. A team with 15 editors, five languages and a staging environment can land two tiers above what the API volume alone suggests. Count all four before comparing list prices.

Check the overage rules

Free tiers at Contentful, Prismic and DatoCMS stop at their limits with no overages, while paid tiers at Strapi Cloud, Sanity, Storyblok and Contentful bill extra API calls or bandwidth. Read how each plan behaves on a traffic spike before launch.

Frequently asked questions

What is a headless CMS platform?

A headless CMS stores and structures content and delivers it through APIs, usually REST or GraphQL, instead of rendering web pages itself. Developers build the front end in any framework, such as Next.js, Nuxt or Astro, and the same content can feed websites, mobile apps and other channels. Editors work in the CMS interface while developers control presentation.

What is the difference between a headless CMS and a traditional CMS?

A traditional CMS such as WordPress manages content and renders the website in one system with themes. A headless CMS separates the two: it only manages and serves content, and a separate front end displays it. Several platforms here, including Storyblok, Prismic, Sanity and DatoCMS, add visual editing so editors still see the page while content stays headless.

Which headless CMS platforms are open source or self-hostable?

Strapi's Community edition is MIT-licensed and free to self-host with unlimited usage. Payload is MIT-licensed and runs inside a Next.js application on MongoDB or Postgres. Directus can be self-hosted on every tier, including the free Core tier within its seat and collection limits. Contentful, Sanity, Storyblok, Hygraph, Contentstack, Prismic and DatoCMS are vendor-hosted SaaS.

How much does a headless CMS cost?

Most platforms here have a free tier. Published paid entry prices in October 2026 include $10 a month per repository for Prismic Starter, $15 per seat for Sanity Growth, $29 for Contentstack Build, $35 per project for Strapi Cloud Starter, $99 for Storyblok Growth, €149 for DatoCMS Professional, $199 for Hygraph Growth, $300 for Contentful Lite and $499 for Directus Team. Enterprise tiers are quote-based throughout.

Which headless CMS has the most generous free plan?

It depends on the limit that matters. Sanity Free allows up to 20 seats. Prismic Free allows 4M API calls a month and unlimited documents, but one user. Strapi Community has no usage limits when self-hosted. Contentful Free and DatoCMS Free stop at their quotas with no overages, so they suit evaluation more than production traffic.

Do headless CMS platforms support GraphQL?

Yes, most do. Hygraph is GraphQL-native, DatoCMS delivers content through a GraphQL API, and Contentful lists a GraphQL API on every plan. Strapi, Payload and Directus generate both REST and GraphQL APIs. Sanity supports GraphQL alongside its GROQ query language. Storyblok lists GraphQL on its custom-priced Premium and Elite plans.

What should enterprises check before choosing a headless CMS?

Check SSO, custom roles, audit logs, uptime SLAs, data residency and environment limits, since these usually sit on quote-based tiers. On the pages reviewed, SSO is an Enterprise feature at Sanity, Hygraph, Prismic and DatoCMS, a paid add-on on Strapi Growth, and included on Directus Team. Contentstack lists custom data residency on Enterprise, and Contentful lists EU data residency among its platform options.

How was this list compiled?

Candidates came from buyer queries for headless CMS platforms and from vendor websites. Each vendor's pricing page and product or documentation page was read on 20 October 2026, and every figure comes from those pages. Kontent.ai and Builder.io were considered and left out to keep the comparison at ten platforms. No product was tested hands-on, and no entry is vendor-confirmed.

Suggest a vendor or correction

Send factual corrections to editorial@statwharf.com. Corrections are free. For inclusion or placement enquiries, contact partnerships.

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First published October 2026. Page update dates reflect editorial changes, not a fresh check of every vendor.