Best Buyer Intent Data Platforms (2026): Top 9 Compared

Bombora sells Company Surge, a feed of companies whose research on a topic has risen above their normal baseline. The data comes from Bombora's Data Co-op, which the company describes as hundreds of publishers and brands and thousands of B2B websites that carry a Bombora tag. Bombora states that 86% of the co-op data is shared exclusively with it and that the tag captures engagement on gated, paywalled and open content, including form fills and downloads.

Signals are classified against a taxonomy of more than 25,300 topics, and Company Surge assigns accounts to early, mid or late research stages. B2B personas add role and seniority for the buying group behind the activity. Bombora also sells identity and enrichment, digital audiences for advertising and an insights dashboard. Most buyers meet Bombora inside another product: 6sense bundles a starter topic allowance, and Cognism and other data vendors resell Bombora-powered intent.

Bombora lists use cases beyond prospecting. Accounts researching competing solutions can flag churn risk in the existing customer base, and topic trends by seniority, geography and buying stage can shape content and event invitations. The insights suite reports in-market accounts, site traffic and campaign engagement in one dashboard.

G2 Buyer Intent reports which companies are researching a vendor's product, its category or its competitors on G2. G2 states that the signal now spans G2, Capterra, Software Advice and GetApp, and that more than 200 million software buyers research across those sites each year. The actions counted include product and category page views, competitor comparisons, pricing page engagement and reading or writing reviews.

G2 positions this as evaluation-stage intent, as opposed to topic-based intent that marks early research. Signals can be pushed into Salesforce, HubSpot and Marketo for scoring and routing, and into 6sense, Demandbase and Outreach for orchestration. G2 also offers a free retroactive view of companies that researched a vendor over the previous 30 days. Buyer Intent is listed among the G2 Demand add-ons, alongside G2 Ads and content licensing, and sits on top of the required Core profile plan.

The plan ladder matters for buyers. Professional adds profile visitor data, review management and premium seller pages, while Enterprise adds multi-product profiles and Market Intelligence. G2 publishes an impact.com case in which cost per lead fell from US$120 to US$53 after campaigns used Buyer Intent; this is a vendor-reported result.

Informa TechTarget sells person-level intent data under the Buyer Intelligence name. Its signals come only from its own audience: registered professionals reading its editorial sites and watching BrightTALK webinars. The company contrasts this with providers that resolve anonymous traffic to a company by IP address and then infer the likely person.

Because each record starts with a known reader, Buyer Intelligence shows the active contacts at an account with role and seniority, and a Pain Points feature summarises the problems they are researching. Pitch Assist turns those signals into suggested talking points on each account card. Contacts can be pushed into Salesforce, Outreach or Salesloft, and the data is available through an MCP server and in AWS, Azure, Google Cloud and Snowflake. The product suits technology categories, where its editorial network is concentrated.

For marketing teams, Persona and ICP Intelligence produces a map of which segments are in-market with messaging angles for each. For sales, a separate Confirmed Projects offering is promoted for pipeline acceleration. Informa TechTarget also sells content syndication, BrightTALK lead generation and custom research, so intent is often bought as part of a wider media relationship.

Foundry, a technology media and marketing services company, sells Foundry Intent. The product combines several sources: activity by accounts on the customer's own website, conversations across social media, blogs and job boards for more than 5 million companies, and engagement with Foundry's editorial content, content syndication and events. Foundry reports more than 80 million intent signals a week, more than 150 million audience members and more than 7,600 targeting dimensions.

Foundry presents intent as one input to its own media services. Intent-based advertising reaches accounts through Foundry Ads, and demand generation programmes deliver leads from accounts on a customer's ABM list that show relevant research. Signals can also be sent to marketing and analytics platforms for segmentation. Buyers already working with Foundry can add intent through their account manager. The company does not publish a price.

Foundry also identifies companies visiting a customer's website and monitors their behaviour in the customer's analytics platform. It cites its own peer-reviewed study finding that intent targeting made advertising campaigns 2.5 times more efficient; the figure is Foundry's and was not independently checked for this page.

6sense tracks keyword intent on any topic, brand or competitor phrase a customer chooses. It fetches the full pages that accounts read and applies natural language processing, with most data coming from its own publisher network, where a tag observes reading, plus its demand-side platform and licensed networks. New keywords go live within 24 hours with a historical look-back. 6sense cites more than 570 million IP addresses and more than 75 million company profiles.

The platform also brings in partner intent from G2, TrustRadius, PeerSpot, SourceForge, Bombora and Informa TechTarget. Bombora's 12 starter topics are included, while the review-site and TechTarget feeds require the customer's own subscription with each partner. 6sense documents its intent as account-level; activity is tied to a person only after that person has identified themselves and CRM or marketing automation is connected. Its broader ABM features are covered on StatWharf's account-based marketing page.

On pricing, 6sense lists the Sales Intelligence and 6sense Intelligence plans as combining CRM, marketing automation and intent signals in AI insights. Firmographic, technographic and custom data packs can be bought without the platform, and new customers receive a test environment during onboarding.

Demandbase sells its B2B data, including intent, as a standalone product as well as inside its account-based platform. The data page describes verified accounts, buyers and person-level intent combined into one record, together with firmographic and technographic fields and buying-group insight. Demandbase states that the data draws on trillions of intent signals alongside continuously refreshed account data.

The product is organised around four steps: unify data across CRM, marketing automation and the warehouse; enrich records and detect job moves, technology changes and intent spikes; activate audiences across CRM, advertising and sales tools through APIs and warehouse delivery; and refine programmes using engagement signals. Demandbase also identifies companies visiting a customer's website. Pricing is quoted, with a platform fee and a per-user fee for the full platform. Its orchestration features are compared on StatWharf's account-based marketing page.

Demandbase does not sell separate marketing and sales editions. Its pricing page states that the platform is built to bring both teams together on unified data, so plans are tailored to cover all go-to-market teams. Buyers who want intent alone should ask about the Data product.

ZoomInfo is a B2B contact and company database that sells intent as part of its sales and marketing plans. Its intent engine matches a customer's ideal profile against searches for chosen topics and keywords, drawing on what ZoomInfo describes as 210 million IP-to-organisation pairings and more than 6 trillion keyword-to-device pairings sourced monthly. Person-Level Intent shows which individuals inside an active account are showing signals, with role and seniority, and Guided Intent highlights topics associated with successful outcomes.

On the sales side, Copilot Advanced includes buyer intent signals and clusters, and Copilot Enterprise adds real-time and custom intent. On the marketing side, Demand includes 25 intent topics, ABM Lite 100 and ABM Enterprise an unlimited number, together with the ZoomInfo Display Network for advertising to intent audiences. Signals sync to CRM, marketing automation and sales engagement tools.

Copilot Advanced also adds website visitor identification, champion tracking and buying-group filters, and Copilot Enterprise adds competitor alerts and earnings call signals. Because intent arrives inside the same records as emails and direct dials, sales teams can move from a signal to outreach without a second data source.

Intentsify sells intent data and the programmes that act on it. Its AI reads a customer's websites, PDFs and value propositions to select and weight topics and keywords, rather than relying on a generic taxonomy. Each account receives weekly topic scores from 1 to 100 against its own historical baseline, a buying stage for each topic, and keyword signal counts. Data is offered at account, buying-group and persona level.

Intentsify calls itself an "anti-platform": it delivers data into Salesforce, HubSpot, Marketo and other systems instead of a new interface, and it can ingest a customer's existing third-party intent subscriptions. Its managed programmes include intent-activated content syndication, tele-verified BANT leads, and display, video, audio, connected TV and digital out-of-home advertising. Coverage is global, but buying-group contact data and device-level targeting are limited to US customers because of EU data rules.

Audiences come in two forms: syndicated audiences that are pre-built and ready for a demand-side platform, and custom audiences calibrated to a customer's solutions. Data is offered for intent, company, contact and website resolution, and Intentsify links an Audience Explorer for browsing segments.

Anteriad combines B2B data with services that run campaigns on a customer's behalf. Its data offering covers intent, technographic, firmographic and contact data, a membership co-op, identity resolution and audience selection. For advertising it offers more than 1,000 intent segments and a live online taxonomy for planning, with syndicated and custom audiences across programmatic channels.

The services side spans audience identification, demand generation, a BDR-as-a-service unit that starts sales conversations, and analytics that tie programmes to pipeline. Customers can use Anteriad's data in their own programmes or have Anteriad run them. In February 2025 the company announced that Forrester had named it a Strong Performer in an evaluation of B2B intent data providers. It presents its model as avoiding platform and per-user fees.

Anteriad states that its data draws on more than 2,500 sources and is kept current with AI-driven cleansing, and it offers data appending to enrich a customer's own lists. It suits teams that want a partner to plan and run programmes; teams that only want a raw feed into their own tools may find the specialist providers simpler.