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Best AI Sales Assistant Software (2026): Top 10 Compared

Updated September 2026By StatWharf Editorial10 vendorsMethodology

Compare buyer fit, pricing notes and trade-offs. How entries are ordered.

On this page
  1. Comparison table
  2. Vendor details
  3. Regie.ai
  4. 11x
  5. Artisan
  6. Gong
  7. Salesloft
  8. Outreach
  9. Nooks
  10. Warmly
  11. Reply.io
  12. Unify
  13. Frequently asked questions
  14. Suggest a vendor

Compare at a glance

Select a vendor for details and sources. Scroll the table horizontally on smaller screens.

AI Sales Assistant Software: vendor fit and recorded pricing
VendorConsider forPricing notesStandout
Regie.aismbIndividual sellers and founder-led teams wanting a free tierFree plan (250 one-time credits); Pro $49/mo with 5,000 credits/mo, 17% off annually; Enterprise custom (checked Sep 2026)No credits charged when enrichment returns nothing
11xmid-marketTeams wanting AI workers for outbound and inbound phone leadsQuote-based; no prices published (checked Sep 2026)Live inbound phone agent demo on the homepage
Artisanmid-marketTeams adopting a managed AI BDR sized by lead volumeQuote-based; Team ~2,500 and Scale ~6,000 leads/mo; Enterprise custom; AI dialer per-seat add-on (checked Sep 2026)Every tier includes the full platform, scoped by lead volume
GongenterpriseRevenue teams wanting AI grounded in recorded customer callsQuote-based; per-user licence plus platform fee; integrations free (checked Sep 2026)Publishes its cost structure, though not its figures
SalesloftenterpriseRevenue teams consolidating cadence, call insight and deals on one vendorQuote-based; no plan prices published (checked Sep 2026)Cadence, conversation, deal and prioritisation tools share one signal layer
OutreachenterpriseTeams wanting AI usage metered apart from seatsQuote-based; seats plus AI credits, 10,000 to 100,000 per package (checked Sep 2026)Publishes credit, API and storage limits per package
Nooksmid-marketCall-led outbound teams wanting dialer, live assist and coachingQuote-based via contact form (checked Sep 2026)Parallel dialer with live battlecards and whisper coaching
Warmlymid-marketInbound teams converting identified website visitorsFrom $10,000/yr or $4,875/qtr with 10,000 credits/mo; top tier from $30,000/yr (checked Sep 2026)Annual and quarterly prices published for every tier
Reply.iosmbSmall outbound teams and agencies wanting published seat pricesFrom $49/user/mo billed annually (1,000 contacts); Multichannel $89; Jason AI SDR from $500/mo (checked Sep 2026)Price slider from 1,000 to 500,000 active contacts a month
UnifysmbReps and small teams wanting self-serve AI prospectingFree tier; Base $20/seat/mo (800 credits); Pro $60/seat/mo (2,400 credits); Business custom (checked Sep 2026)Plan table names the language models each tier uses

These comparisons draw on public product information, not hands-on testing of every tool. Source records identify available references and checks; missing evidence is marked. Buyer fit is an editorial assessment, not a measured performance score. How to use this research.

AI sales assistant software applies large language models to the work that sits around selling: researching accounts, finding contacts, drafting and sending outreach, dialing, answering inbound enquiries, booking meetings, coaching live calls and keeping the CRM current. The category has widened well beyond meeting note-takers, and buyers now compare tools that differ in how much they do without a person.

The ten products compared here fall into three groups. Autonomous agents, marketed as AI SDRs, run campaigns end to end: Artisan’s Ava, 11x’s Alice and Julian, and Reply.io’s Jason. Rep-side assistants make a human seller faster: Regie.ai and Unify on prospecting, Nooks on call-led outbound, and Gong, Outreach and Salesloft across engagement, coaching and forecasting. Inbound agents work demand that already exists, which is Warmly’s focus.

Four vendors publish prices and six price by quote. All pricing notes were checked in September 2026 against each vendor’s own pricing page. Entries with dated source checks appear first. That order records research readiness. It is not a measure of product quality or a ranking. Outcome figures quoted on vendor sites are vendor-published claims unless an audit is cited.

Related pages cover CRM software and conversational AI platforms.

Vendor details and trade-offs

Regie.ai

smb
regie.ai ↗
Consider forIndividual sellers and founder-led sales teams that want an AI prospecting assistant with a published entry price and a free tier
Pricing notesFree plan with 250 one-time credits; Pro $49 a month with 5,000 credits a month, 17% off on annual billing; Enterprise custom (checked Sep 2026)
Feature to evaluateCredits are not consumed when enrichment returns nothing, and the free plan opens the full workspace including the dialer

Regie.ai sells an AI prospecting assistant marketed under the RegieGO name. The product is positioned for the seller who does the prospecting personally: full-cycle account executives, sales development representatives and founders running outbound without a team behind them. The site frames the assistant as prompt-driven, so a rep describes the work and the agents research accounts, draft messaging and queue calls.

The published capability set covers four areas. AI agents carry out prospecting tasks from a prompt. A messaging layer personalises and sends the outreach. Channel orchestration queues calls, including parallel dialing, alongside email. A data layer keeps contact records enriched so lists stay workable.

Pricing is one of the clearer disclosures in this category. The Free plan costs nothing, includes 250 one-time credits, opens the full workspace covering research, enrichment, drafting, the dialer and the agents, sends from a Gmail or Outlook mailbox, is limited to a single user and needs no credit card. Pro costs $49 a month for one seat, includes 5,000 credits each month that refresh, and saves 17% when billed annually. Enterprise is custom and adds volume credits, team workspaces with shared agents, custom CRM sync, advanced analytics, a dedicated account manager and SOC 2 and enterprise security terms.

Credits are consumed by account research, message drafting, contact enrichment and dialing. The pricing page states that enrichment which returns no data costs nothing, which caps one common source of waste. Buyers running steady volume should model credit burn against the monthly allowance before comparing the headline price with seat-priced platforms, because the effective cost depends on how much research and dialing each rep drives.

Potential strengths

  • Entry price and credit allowances are published, with no credit card needed to start
  • One workspace covers research, enrichment, drafting, dialing and agents rather than separate seats per function

Trade-offs

  • Credit consumption makes the monthly cost variable once prospecting volume rises
  • Team workspaces, CRM sync and analytics sit in the quote-based Enterprise plan
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Monthly or annual (annual saves 17%); Enterprise priced to volume
  • Source review: checked Sep 20, 2026
  • Vendor confirmation: not confirmed

11x

mid-market
11x.ai ↗
Consider forRevenue teams that want named AI digital workers to run outbound sequences and answer inbound leads by phone rather than adding headcount
Pricing notesQuote-based; the site publishes no prices and routes to a live demo, and the pricing address returns a 404 (checked Sep 2026)
Feature to evaluateA live browser demonstration of the inbound phone agent, with selectable scenario and voice, runs directly on the homepage

11x sells what it calls digital workers: AI agents given names and job descriptions instead of feature lists. Alice handles outbound, and Julian handles inbound. The company states that it has raised more than $70 million from investors including a16z and Benchmark.

Alice covers lead generation, nurture and reactivation of dormant leads, retargeting of website visitors, competitive takeout, customer expansion, closed-lost revival, product-led growth conversion and event registration and follow-up. Julian covers speed to lead, inbound qualification, automated meeting scheduling and customer onboarding conversations. Julian is a phone agent, and the homepage runs it live in the browser: a visitor picks a scenario such as speed-to-lead or account expansion, picks one of several voices, and speaks to the agent before booking a demo.

The platform behind the two agents is described in four stages. Find and research covers a real-time company and lead database, live web search, lead qualification, website visitor tracking and signal triggers, with deep research, personalisation, playbooks and a knowledge base for messaging. Engage and convert covers multi-channel sequences, a sequence builder, smart replies, multi-lingual outreach and consented outbound calling, plus AI phone answering and intelligent lead routing on the inbound side. Measure and scale covers analytics, mailbox and call deliverability, number management and CRM, Slack, G2 and API integrations.

No prices are published anywhere on the site, the pricing address returns a 404, and every call to action leads to a live demo, so cost is set by quote. The customer quotes on the homepage, including reply-rate and meeting-volume figures, are vendor-published testimonials.

Potential strengths

  • Outbound and inbound are handled by two separate agents, so speed-to-lead and prospecting can be adopted independently
  • Consented outbound calling, deliverability monitoring and number management are named as platform features

Trade-offs

  • No public price, plan tiers or credit allowances are disclosed
  • Published customer outcomes are vendor-reported testimonials rather than audited results
Sources and status

Artisan

mid-market
artisan.co ↗
Consider forTeams adopting an outbound AI BDR with a managed rollout, sized by the number of leads contacted each month rather than by seat
Pricing notesQuote-based; Team plan around 2,500 leads contacted a month and Scale around 6,000, both scoped on the plan, Enterprise custom; AI dialer is a per-seat add-on (checked Sep 2026)
Feature to evaluatePlans are scoped by monthly lead volume, and every tier includes the full platform rather than gating campaign types

Artisan sells Ava, an AI business development representative aimed at outbound. The pitch is that each human rep gets a BDR of their own, and that Ava books meetings autonomously rather than drafting work for a person to send.

The workflow has three parts. Finding leads uses AI-powered prospect identification against a database the vendor describes as more than 250 million verified B2B contacts, with company and contact enrichment and region-level local data. Running campaigns covers cold outbound to net-new prospects, signal-triggered outreach when a prospect shows intent, re-engagement of existing and churned CRM contacts, and cross-sell and upsell campaigns to current customers. Email and social run automatically, with calls queued through an AI dialer sold as a per-seat add-on. The final step is booking, where Ava schedules meetings and handles follow-ups without a rep intervening.

Three plans are listed and none carries a price. Team is described for a first serious outbound motion at roughly 2,500 leads contacted a month. Scale, marked most popular, covers roughly 6,000 leads contacted a month and adds a dedicated customer success manager, CRM setup and priority support. Enterprise is custom and adds a forward-deployed strategist, a full onboarding build, dedicated strategic support, advanced security controls and audit logs.

Every plan includes the full platform, Salesforce and HubSpot sync, and onboarding support, so the practical variable is contacted volume. Buyers should ask how a contacted lead is counted, and how overage is priced when campaigns exceed the band.

Potential strengths

  • Volume bands are published even though prices are not, which makes plan fit easier to judge before a sales call
  • Every plan includes all campaign types, autonomous replies, meeting booking and CRM sync with Salesforce and HubSpot

Trade-offs

  • No figures accompany the published volume bands, so cost per contacted lead cannot be calculated from the site
  • Dedicated customer success management and CRM setup start at the middle tier
Sources and status

Gong

enterprise
gong.io ↗
Consider forRevenue organisations that want an assistant grounded in recorded customer interactions, covering engagement, coaching and forecasting
Pricing notesQuote-based; licences are priced per user with a platform fee based on the number of users supported, and integrations are free (checked Sep 2026)
Feature to evaluateThe pricing page states the cost structure, per-user licences plus a platform fee with free integrations, even though no figures are given

Gong markets itself as a revenue AI operating system rather than as a prospecting tool. Its foundation is capture: calls, emails and meetings across the revenue team are recorded, transcribed and connected into what the vendor calls the Revenue Graph, a living network of interactions. Agents and applications then act on that record, which is the main structural difference between Gong and the outbound-first assistants on this page.

Four products sit on the platform. Gong Engage prioritises and personalises sales engagement, with AI keeping outreach targeted, and is the part most directly comparable with sequencing tools. Gong Forecast produces pipeline and forecast analytics. Gong Enable handles enablement and coaching grounded in real customer conversations. Gong Agents automate follow-ups, pipeline edits, enablement triggers and forecast corrections. The Gong Collective covers integrations with the rest of the stack, and the vendor states that existing tools can be integrated at no extra charge.

A customer story on the homepage reports a 64% productivity increase, ten hours saved per seller each week and a 46% reduction in ramp time. These are customer-reported figures published by the vendor, not independently audited results.

Pricing is quote-based, but the pricing page is unusually explicit about structure. Licences are priced per user, a platform fee applies based on the number of users supported, and integrations carry no charge. The quote process starts with a team-size band ranging from 1 to 50 users up to more than 10,000. Buyers should ask how the platform fee scales, because it is the component that makes small deployments expensive relative to per-seat assistants.

Potential strengths

  • Agents act on captured calls, emails and meetings rather than on a separate prospecting dataset
  • Engagement, enablement and forecasting run on the same interaction record, which suits teams consolidating tools

Trade-offs

  • A platform fee on top of per-user licences raises the entry cost for small teams
  • Published productivity figures are customer case studies supplied by the vendor
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Per-user licences plus a platform fee; term not published
  • Source review: checked Sep 20, 2026
  • Vendor confirmation: not confirmed

Salesloft

enterprise
salesloft.com ↗
Consider forEstablished revenue teams standardising cadences, conversation intelligence and deal management on one vendor after multiple product acquisitions
Pricing notesQuote-based; the pricing address redirects to a demo request page and no plan prices are published (checked Sep 2026)
Feature to evaluateSeparate products for cadence, conversation intelligence, deals and prioritisation are sold as one platform with a shared signal layer

Salesloft sells a revenue platform built around repeatable seller workflow. Its site organises the product into named components rather than one assistant. Cadence builds and runs multi-step prospecting sequences. Conversation Intelligence records and analyses buyer and seller calls. Deals manages open opportunities. Rhythm prioritises what each rep should do next, which is the component closest to a personal AI assistant. Inspect gives pipeline visibility, Analytics turns activity into reporting, and a Signals layer unifies inputs from across the revenue stack so those components act on the same data. A dedicated AI Agents page describes the agent layer across the platform.

The login menu is a useful map of the portfolio. It offers separate sign-in routes for Salesloft, Clari Forecast, Conversations, Drift and Groove. Forecasting sits under the Clari Forecast name, the conversational marketing product acquired as Drift remains a distinct login, and Groove, another sales engagement product, does too. Buyers evaluating Salesloft should therefore establish which of these components are included in a given quote and how data moves between them, since the platform is assembled from several formerly independent products.

Consulting services are sold for implementation, onboarding and optimisation, which reflects the scale of a typical deployment.

No prices appear anywhere on the site. The pricing address redirects to a demo request page, so every buyer starts with a sales conversation. Teams comparing Salesloft with seat-priced assistants should request a quote broken out by component and seat, and confirm contract length before comparing totals.

Potential strengths

  • Covers prospecting cadences, call recording, deal management and forecasting without stitching several vendors together
  • Consulting services for implementation, onboarding and optimisation are offered directly

Trade-offs

  • No pricing or packaging detail is published; every route leads to a sales conversation
  • The login menu lists five separate products, which suggests account and data consolidation work during migration
Sources and status

Outreach

enterprise
outreach.io ↗
Consider forRevenue teams that want seat licences and metered AI usage separated, so agent adoption can scale without buying more seats
Pricing notesQuote-based; seat-based plus consumption pricing on AI credits, with 10,000 credits on Amplify Essentials, 25,000 on Core, 50,000 on Plus and 100,000 on Pro (checked Sep 2026)
Feature to evaluateCredit allowances, API call limits, custom object counts and knowledge storage are published for each package even though prices are not

Outreach positions itself as an AI agent platform for revenue teams rather than as a sequencing tool, and its packaging reflects that. Pricing combines seat-based licences with consumption-based pricing powered by AI credits, so teams can expand agent use across prospecting, deal management and customer engagement without buying seats they do not need. No figures are published, and each package carries a request-pricing call to action.

Four packages are listed. Amplify Essentials, with 10,000 AI credits, centres on conversation intelligence, real-time coaching, deal insight and rep performance visibility. Amplify Core, with 25,000 credits, adds AI agents for pipeline creation and account management. Amplify Plus, marked most popular, carries 50,000 credits and adds agents that guide reps live in meetings, automate follow-ups and pipeline updates, flag deal risk and coach continuously. Amplify Pro, with 100,000 credits, adds forecast projection, scenario planning, forecast rollups and trends, territory management, multi-currency and parallel forecasts, plus advanced managed services.

The named agents include an Omni agent, a research agent, a revenue agent, a personalisation agent, a deal agent and a meeting preparation agent, alongside AI coach cards with automated scoring, AI summaries for meetings and deals, and deal health alerts.

Two accuracy claims appear on the packages: predicting deal outcomes with 81% accuracy and ramping reps three times faster on Plus, and halved forecast preparation time with 15% fewer forecast errors on Pro. These are vendor claims without a linked methodology.

Potential strengths

  • Package contents are documented in detail, which makes scoping possible before a sales call
  • Named agents cover research, personalisation, meeting preparation, deal review and coaching, so adoption can start with one workflow

Trade-offs

  • Consumption pricing makes the annual bill dependent on agent usage that is hard to forecast at purchase
  • Forecasting, territory management and multi-currency support sit in the top package
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Seat-based licences combined with consumption-based AI credits; term not published
  • Source review: checked Sep 20, 2026
  • Vendor confirmation: not confirmed

Nooks

mid-market
nooks.ai ↗
Consider forOutbound teams whose motion is call-led, wanting a parallel dialer, live call assistance and AI coaching in one assistant
Pricing notesQuote-based; the pricing page is a contact form for a custom quote with no tiers or figures shown (checked Sep 2026)
Feature to evaluateLive call support, with battlecards, real-time transcription and whisper coaching in a virtual salesfloor, sits alongside the dialer

Nooks sells an AI sales engagement platform weighted towards the phone, which distinguishes it from the email-first assistants in this category. Five product areas are documented. The AI dialer runs parallel and power dialing with AI answer detection, spam protection, automated number rotation, reputation monitoring and carrier registration, and the vendor states it helps reps connect with three times more prospects. AI sequencing adds multi-channel steps across call, email, SMS and social with an engagement assistant, signal-based triggers, automated prospect sourcing and integrated enrichment. Signals and intelligence covers more than 100 pre-built buying signals, a custom signal builder, intent scoring and account research drawn from CRM, call and third-party data. AI coaching provides roleplay bots, custom scenarios, a searchable call library, live battlecards, call scoring and peer benchmarking. Contact data enrichment adds number verification and waterfall enrichment.

The vendor positions its sequencing as a replacement for Outreach, Salesloft and Apollo sequencing, while integrating with those tools plus HubSpot, Salesforce and Gong.

The pricing page carries no tiers. It is a form requesting contact for a custom quote, which means cost, seat minimums and dialing volume terms are all set in the sales conversation. The vendor states that more than 1,800 teams run on the platform and publishes customer figures including a 70% increase in opportunities booked at Greenhouse and a 25% increase in meetings booked at Drata. These are customer statements published by the vendor. On its FAQ, the vendor says most customers keep their primary contact data provider and some replace a secondary one.

Potential strengths

  • Dialer, sequencing, signals and coaching are documented as separate modules, so buyers can scope what they need
  • Call infrastructure detail is published, including spam protection, number rotation, reputation monitoring and carrier registration

Trade-offs

  • No price, tier structure or seat minimum is published
  • Contact data is positioned as a secondary provider, so most teams keep an existing data vendor
Sources and status

Warmly

mid-market
warmly.ai ↗
Consider forMarketing and sales teams working inbound demand, converting identified website visitors through an AI chat and follow-up agent
Pricing notesAI Web-Deanonymization from $10,000 a year or $4,875 a quarter; Inbound Chat from $20,000 a year or $6,500 a quarter; AI Inbound Autopilot from $30,000 a year or $9,750 a quarter, each from 10,000 credits a month (checked Sep 2026)
Feature to evaluateAnnual and quarterly prices are both published for each product tier, which is rare in this category

Warmly sells AI agents for inbound demand rather than cold outbound, and organises its platform around two agents plus a shared data layer. The Inbound Agent converts visitors while they are on the site, with an AI chatbot, personalised landing pages, smart pop-ups, live human chat, meeting booking, lead routing, real-time alerts, retargeting by email and LinkedIn ads, and an AI call agent. The TAM Agent orchestrates outbound at scale with dynamic audience building, AI ideal-customer-profile tiering, buying committee identification, machine-learning intent scoring, enrichment, LinkedIn ad targeting and nurture campaigns. Both draw on a context graph the vendor calls the Brain, fed by first-party web intent, second-party social activity, third-party research intent and its own contact database.

Pricing is published for three packaged products and is presented in two billing cadences. AI Web-Deanonymization, which identifies the companies and contacts on the site with filtering, alerts, routing, CRM sync and retargeting, starts at $10,000 a year or $4,875 a quarter. Inbound Chat adds the chatbot with one studio agent, live chat, offers, chat metrics and automated email follow-up, and starts at $20,000 a year or $6,500 a quarter. AI Inbound Autopilot adds unlimited studio agents and an autopilot agent with goal-setting, qualification, decision-making, slide generation for a mini-demo, and AI-written chat and email follow-up, starting at $30,000 a year or $9,750 a quarter. Every tier starts from 10,000 credits a month, and the vendor states that annual billing saves 30%.

Buyers should note that the published figures are starting prices tied to credit volume, so identification traffic and agent activity drive the real number.

Potential strengths

  • Published entry prices and a quarterly option allow a shorter first commitment than an annual contract
  • Inbound and outbound agents are sold separately, so a team can buy only the motion it works

Trade-offs

  • The entry price is high relative to per-seat assistants, so small teams are priced out
  • Credit consumption on top of the tier price makes the total cost variable
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Annual billing saves 30% against quarterly billing
  • Source review: checked Sep 20, 2026
  • Vendor confirmation: not confirmed

Reply.io

smb
reply.io ↗
Consider forSmall outbound teams and agencies that want published per-seat prices and an optional fully automated AI SDR at a fixed monthly fee
Pricing notesEmail Volume from $49 per user a month billed annually at 1,000 active contacts; Multichannel from $89 per user a month; Jason AI SDR from $500 a month; LinkedIn automation $69 and calls and SMS $29 a month per account (checked Sep 2026)
Feature to evaluateA pricing slider maps contact volume to price across bands from 1,000 to 500,000 active contacts a month

Reply.io sells sales engagement software with an AI SDR agent named Jason layered on top, and it publishes more pricing detail than most vendors in this category. The platform is organised into discovery, engagement, conversion and build. Discovery covers real-time search across a database the vendor describes as more than one billion B2B contacts, audience suggestions, email finder extensions, contact enrichment and deliverability tooling. Engagement covers multichannel conditional sequences, AI-generated sequences, LinkedIn automation, AI variables for personalisation at scale, an agentic chat that runs outreach from commands, and a unified inbox. Conversion covers meeting scheduling and AI response generation. Build covers an API, an MCP server, webhooks and integrations.

Three pricing tracks are published. The Email Volume plan starts at $49 per user a month billed annually for 1,000 active contacts, with bands rising through $59, $69, $89, $159, $259, $459 and $899 as contact volume climbs to 500,000 a month, with unlimited users on the higher bands. It includes unlimited mailboxes under a fair use policy, email warmup, 50 live data credits a month, up to 200 website visitor reveals and a deliverability suite. LinkedIn automation costs $69 a month per account and calls and SMS automation costs $29 a month per account on that plan. The Multichannel plan bundles email, LinkedIn, SMS and phone at a fixed $89 per user a month billed annually with unlimited active contacts, ten mailboxes and a 14-day trial. Jason, the AI SDR, starts at $500 a month and runs around the clock with real-time contact search, intent signals, AI personalisation and AI-generated responses.

An agency track and a white-label programme are sold separately.

Potential strengths

  • Prices, contact volumes and channel add-on costs are published in full, so total cost can be modelled without a sales call
  • A separate agency track and a white-label programme exist for service providers reselling the platform

Trade-offs

  • Channels are priced separately, so LinkedIn, calls and SMS add to the seat price
  • The AI SDR agent starts at $500 a month, well above the entry sequencing plans
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Monthly or annual billing; annual saves up to 17% on volume plans and up to 50% on the AI SDR plan per the pricing page
  • Source review: checked Sep 20, 2026
  • Vendor confirmation: not confirmed

Unify

smb
unifygtm.com ↗
Consider forIndividual reps and small teams that want a self-serve AI prospecting assistant with a free tier and credit allowances per seat
Pricing notesFree $0 with limited credits; Base $20 per seat a month with 800 credits; Pro $60 per seat a month with 2,400 credits and a 14-day trial; Business custom annual; managed mailboxes $25 each a month (checked Sep 2026)
Feature to evaluateA full comparison table lists credits, signals, integrations and model access per plan, including which language models each tier uses

Unify sells an AI prospecting assistant it describes as a system of action for revenue teams, aimed at business development representatives, account executives, sales leaders, revenue operations and marketing. The product combines agents, B2B data, signals and intent, sequencing, deliverability, plays and reporting, and the pricing page documents which capabilities belong to which plan in an itemised table.

Four plans are published. Free costs nothing, includes limited credits, up to three seats, AI outbound, access to a dataset the vendor describes as more than 1.1 billion people and 65 million companies from more than 40 sources, multi-channel sequencing and a standard language model. Base costs $20 per seat a month billed monthly with 800 credits per seat, and adds AI email copywriting, credit top-ups, job change and hiring signals, phone and email enrichment and unlimited seats. Pro costs $60 per seat a month with 2,400 credits per seat, adds read-only HubSpot and Salesforce sync and Slack notifications, and carries a 14-day free trial with no card required. Business is custom, billed annually with a workspace credit pool, and adds advanced model access, website intent and product usage signals, signal-triggered automations, managed Gmail and Outlook mailboxes at $25 each a month, a dialer in beta, read-write CRM sync and all integrations.

Reporting, deliverability tooling and pipeline attribution are concentrated in the higher plans, so teams needing attribution should price the Business tier.

Potential strengths

  • The lowest paid tier is priced for an individual card, and monthly billing avoids an annual commitment
  • Signal coverage is itemised per plan, including hiring, social, news, funding, paid ads and search visibility signals

Trade-offs

  • CRM write-back, website intent and product usage signals require the quote-based Business plan
  • Credit allowances are per seat on paid tiers, so heavy research use needs top-ups
Sources and status
  • Product reference
  • Pricing source
  • Billing terms: Base and Pro billed monthly; Business billed annually with a workspace credit pool
  • Source review: checked Sep 20, 2026
  • Vendor confirmation: not confirmed

Frequently asked questions

What is AI sales assistant software?

AI sales assistant software uses large language models and machine learning to carry out work a sales representative would otherwise do manually: researching accounts, finding and enriching contacts, drafting and sending personalised outreach, dialing, answering inbound enquiries, booking meetings, summarising calls and updating the CRM. Products range from assistants that help a rep work faster to autonomous agents, often called AI SDRs, that run a campaign end to end with the rep reviewing results.

How does an AI sales assistant differ from an AI SDR?

An AI SDR is one kind of AI sales assistant, defined by autonomy rather than by feature set. Artisan's Ava, 11x's Alice and Reply.io's Jason are sold as agents that source prospects, run campaigns and book meetings without a human sending each message. Assistants such as Gong Engage, Outreach, Salesloft and Nooks put AI alongside the rep, drafting, prioritising, coaching during live calls and updating records while the rep stays in the loop on every touch.

How much does AI sales assistant software cost?

Published prices in this comparison span a wide range. Unify starts free and charges $20 to $60 per seat a month. Regie.ai charges $49 a month after a free plan. Reply.io starts at $49 per user a month for sequencing and $500 a month for its AI SDR agent. Warmly starts at $10,000 a year. Gong, Outreach, Salesloft, Nooks, Artisan and 11x price by quote. Credit consumption makes most totals variable.

Why do so many vendors in this category hide their pricing?

Six of the ten vendors compared here publish no figures. Gong states its structure, per-user licences plus a platform fee, without numbers. Outreach documents credit allowances per package but not prices. Artisan publishes monthly lead volumes instead. Quote-based pricing usually reflects consumption models, negotiated seat counts and enterprise procurement, and it means comparable totals can only be obtained by running a parallel quoting process with each vendor on the same defined volumes.

Do AI sales assistants replace sales development representatives?

Vendor marketing frequently implies headcount replacement, and several published testimonials compare agent output with teams of representatives. Those are customer statements published by vendors, not audited studies, and none of the pages reviewed here links independent verification. A safer evaluation treats the assistant as capacity for research, drafting, dialing and follow-up, then measures meetings booked and pipeline created against the fully loaded cost of the tooling and the reps who operate it.

What should buyers check before signing a contract?

Buyers should define the monthly volume of contacted leads, calls and research tasks, then ask each vendor to quote against those numbers, since credit consumption drives most bills. Other checks include CRM write-back rather than read-only sync, mailbox and dialing deliverability controls, how personalisation quality is reviewed before sending, data sourcing and consent for outbound contact, contract length, overage pricing, and whether onboarding and customer success are included or charged separately.

Which assistants work with an existing sales engagement platform?

Nooks integrates with Outreach, Salesloft, HubSpot, Salesforce, Gong and Apollo while also positioning its sequencing as a replacement. Unify and Regie.ai sync with HubSpot and Salesforce, though Unify limits write access to its top plan. Artisan syncs with Salesforce and HubSpot on every plan. Warmly connects by CRM sync and webhooks to a sales engagement platform. Gong, Outreach and Salesloft are themselves platforms and are more often the system being layered on.

Are AI sales assistants compliant with outbound calling and email rules?

Compliance remains the buyer's obligation. Several vendors publish relevant controls: 11x names consented outbound calling and deliverability monitoring, Nooks documents spam protection, number rotation, reputation monitoring and carrier registration, and Reply.io and Unify sell mailbox warmup and deliverability tooling. None of these removes the requirement to meet local rules on consent, suppression lists, recording notification and data protection in every jurisdiction where the team prospects.

Suggest a vendor or correction

Send factual corrections to editorial@statwharf.com. Corrections are free. For inclusion or placement enquiries, contact partnerships.

Contact partnerships

First published September 2026. Page update dates reflect editorial changes, not a fresh check of every vendor.