Best Social Media Management Tools For Agencies (2026): Top 10 Compared

Sendible prices on workspaces and gives users away. Core is USD 35 a month for one workspace, Plus USD 99 for three, Premium USD 199 for seven, Elite USD 299 for fifteen and Enterprise USD 750 for fifty. Each workspace carries six social profiles and its own inbox, reports and queues, which is the structure an agency already uses to separate one client from another.

The feature gates follow agency workflow rather than volume. Assignment and approvals begin at Plus. Content libraries, custom branded reports, campaigns and dedicated onboarding begin at Premium. Bulk posting with dynamic fields and role-based permissions begin at Elite, where white label becomes available as a paid add-on. Single sign-on and a dedicated account manager sit on Enterprise.

Agorapulse is priced per user per month, which puts it on a different meter from most of this page. Standard is USD 79 a seat on annual billing and USD 99 monthly, Professional USD 119 and USD 149, Advanced USD 149 and USD 199, with a tailored Custom tier above.

The profile allowance does not move with the tier. Standard, Professional and Advanced all include ten social profiles, and only Custom lifts the cap. Above ten, the page publishes the overage at USD 10 a profile a month on annual billing and USD 15 on monthly, so an agency with forty client profiles buys thirty overages whichever paid tier it sits on.

HeyOrca prices the unit an agency already invoices against: the client calendar. Free covers one user, two profiles and fifteen scheduled posts a month. Basic is USD 59 per workspace a month with ten social profiles. Pro is USD 149 per workspace a month and adds social listening, SMS media upload in Canada and the United States, and custom branding. Custom is quoted above ten calendars.

Two rules make the model unusual. Plans are combinable, so an agency can hold a Basic calendar for a quiet retainer and a Pro calendar for a heavier account without moving the whole organisation up a tier. A multi-calendar discount then lowers the per-calendar rate as calendars are added, with the result shown in an on-page calculator rather than quoted.

Cloud Campaign sells to agencies directly and prices on brand workspaces. Freelancer is USD 49 a month with seven social accounts per client, Team is USD 199 with five or more workspaces and unlimited social accounts, and Agency is USD 299 with advanced white labeling, paid social reporting, client migration and single sign-on. Annual billing is stated at 17 percent lower on Freelancer, and at USD 33 and USD 50 a month lower on Team and Agency.

White labeling is the tier line that matters most to a reseller. Standard white labeling is part of Team and advanced white labeling part of Agency, rather than an add-on priced separately as it is on two other products here.

Hootsuite is the largest name in this comparison and prices per seat. The plans page states that displayed prices are per user per month based on annual billing and exclude taxes, and its FAQ states that paid plans start at USD 99 for Standard and USD 199 for Professional, ranging up to USD 399 for Advanced, with Enterprise quoted.

The account allowance breaks in an agency's favour above the entry tier. Standard covers ten social accounts. Professional and Advanced both state unlimited social accounts, so a roster of thirty client channels costs the same as three. That inverts the model used by Agorapulse, Vista Social and NapoleonCat, where profile count is the primary meter.

Social Champ publishes a full add-on rate card next to each plan, which is rarer than it should be. Standard is USD 29 a month for six accounts, two users and one workspace. Professional is USD 59 for twelve accounts, five users and three workspaces. Agency is USD 149 for thirty accounts with unlimited users and unlimited workspaces. Enterprise is quoted.

The Agency tier is why the product appears in an agency comparison. Unlimited users and unlimited workspaces at USD 149 a month, with white label reports, REST API access and social listening included, is the lowest published price on this page carrying all three.

SocialBee splits its pricing page into standard plans and an agency range, and the agency range prices on profile count. Pro50 is USD 179 a month for fifty profiles and ten workspaces, Pro100 is USD 329 for a hundred profiles and twenty workspaces, and Pro150 is USD 449 for a hundred and fifty profiles and thirty workspaces, each with five users per workspace. Annual billing is stated at 16 percent lower.

Below that, the standard plans are Bootstrap at USD 29 a month for five profiles, Accelerate at USD 49 for ten and Pro at USD 99 for twenty-five with five workspaces. The agency plans also carry analytics with up to two years of data, exportable reports and internal notes.

Vista Social publishes three paid tiers and an add-on rate card beside them. Professional is USD 79 a month or USD 758 a year for fifteen profiles and two users. Advanced is USD 149 or USD 1,430 for thirty profiles and four users. Scale is USD 349 or USD 3,638 for seventy profiles and eight users. Enterprise is customizable.

Per profile, these are the largest published allowances among the products here that meter profiles at all. Seventy profiles at USD 349 a month sits well below what the per-profile overage rates at Agorapulse or Social Champ would total.

NapoleonCat publishes a grid rather than a ladder. Three licences, Standard for publishing and reporting, Pro for moderation and Expert for automation, are each sold in five sizes running from five profiles and two users up to sixty profiles and twenty users. That produces fifteen published prices, from USD 79 a month on yearly billing at the smallest Standard size to USD 799 at the largest Expert size on monthly billing.

Pro and Expert add a third dimension that no other product here prices: inbox message capacity, published at 10,000, 25,000, 50,000, 100,000 and 250,000 messages by size. For an agency doing social customer service on client accounts, that is the meter that binds.

Metricool prices in brand bands. Free covers one brand. Starter is from EUR 16 a month on annual billing for five brands and EUR 29 for ten. Advanced is from EUR 43 for fifteen brands and EUR 69 for twenty-five. Custom reaches fifty brands and adds white label and a dedicated account manager. Monthly rates are higher, at EUR 20 and EUR 37 on Starter and EUR 54 and EUR 87 on Advanced, with annual billing stated at up to 24 percent off.

The definition of a brand sets the real allowance. The page states that a brand holds one profile for each social network or ad platform, and that each Google Business Profile location needs its own brand. A client with two Instagram accounts therefore consumes two brands, not one.