Best B2B Tech PR Agencies (2026): Top 10 Compared

Crackle PR is a remote-first B2B technology PR agency founded in 2020 by Parry Headrick. Its service page describes a senior-only model: more than 20 strategists, each with at least ten years in technology PR, and no junior account coordinators on client work. The agency lists SaaS, enterprise software, cybersecurity, fintech, data, AI, martech and developer tools as its focus sectors.

Pricing is unusually explicit for this category. The pricing page, reviewed by the founder in August 2026 according to the page itself, states that retainers start at US$12,000 a month and that the minimum engagement is six months, after which clients move to month-to-month terms. The base retainer is described as covering media strategy, proactive media relations, executive thought leadership, generative engine optimisation and monthly reporting. Scope rises with the number of verticals, news cadence, geographic reach across the US, UK and Canada, and whether analyst relations or GEO programmes are added. Project work for launches and funding rounds is offered separately.

The agency treats visibility in AI answer engines as a core deliverable rather than an add-on. Its B2B tech page says every engagement includes GEO and LLM optimisation so that clients are cited when buyers research a category in ChatGPT, Perplexity or Google AI Overviews.

The work page lists seven case studies, including Schneider Electric, Creditsafe, ON24, NYSHEX and Cologix. The agency reports a 783 per cent coverage lift for Schneider Electric against its pre-engagement baseline and more than 1,940 media mentions in one year for Creditsafe. These are the agency's own figures and were not independently verified for this page.

Crackle PR fits funded technology companies that want to know the retainer floor before a first call and prefer senior practitioners on the account.

10Fold is a B2B technology PR and integrated marketing agency headquartered in Walnut Creek, California. Its homepage states that more than 500 technology companies have relied on it, and its about page describes it as one of California's largest independently run communications agencies. The agency positions itself exclusively around B2B technology brands.

The service list on the homepage covers analyst relations, business and broadcast media programmes, messaging, crisis communications, content services and media relations. Analyst relations is described as a planned programme with milestones and timelines to keep a client's products represented accurately in research reports. Messaging work is framed as data-informed differentiation rather than opinion-led positioning.

Research-led campaigns are a recurring pattern in the case studies. For Certinia, a professional services automation vendor built on Salesforce, 10Fold developed a 2025 report that used AI-assisted text and sentiment analysis of earnings calls to relate customer success and net revenue retention to stock performance. The agency reports six earned placements, including Yahoo Finance and Forbes' CFO newsletter, an estimated 96 million reach and Certinia's largest direct website traffic spike of 2025. A separate case study reports 138 media placements over two years for AnswerRocket, an AI analytics company, including Forbes, CIO, InformationWeek and The Register. A third covers Ikigai Labs, an AI start-up, after its US$25 million Series A. Older case studies include AppDynamics before its acquisition and ForgeRock.

All results are the agency's own reporting and were not independently verified. No pricing is published; engagements are scoped on enquiry.

10Fold fits enterprise software and infrastructure companies that want analyst relations and data-driven thought leadership run alongside press work by a technology-only agency.

Treble is an Austin-based public relations agency that describes itself as working with B2B venture-backed start-ups and venture capital firms. Its homepage frames the offer around exits: it states that the agency has been a partner to 33 start-ups that reached an exit since 2013, including four IPOs, and that it has supported more than 100 funding launches. These counts are the agency's own.

The service list covers full-service PR, strategic content, media relations, trendjacking, thought leadership, analyst relations, awards, speaking programmes, social media, messaging and international PR. Trendjacking is described as reverse-engineering a client's story into breaking news by giving reporters real-time analysis. Programmes are organised by stage, with separate tracks for venture capital firms, enterprise companies and start-ups.

The Enterprise Technology Practice Group page describes a team of former marketing executives, communications staff and business journalists serving later-stage companies. It carries testimonials from marketing leaders at ZEDEDA, an edge computing company, and Zilliant, a B2B pricing software vendor, and summarises three anonymised results, including a B2B software company that the agency says moved to first place in share of voice against its competitors.

The portfolio page gives named examples from earlier work. FileCloud, a self-funded enterprise file-sharing company, is described as gaining enterprise coverage against Box and Dropbox. StackEngine, a DevOps start-up, was launched from stealth and, according to the page, acquired by Oracle within 18 months of its seed announcement. Augury, an industrial IoT start-up, is listed with Series A coverage in The Wall Street Journal.

Treble fits venture-backed B2B technology companies preparing funding news or an exit, and investors that want PR support across a portfolio.

Bospar is an independently owned technology PR agency founded in January 2015 by Chris Boehlke and Curtis Sparrer. It markets itself as "Politely Pushy", a registered phrase describing persistent pursuit of earned media, thought leadership, investor engagement and influencer campaigns. The about page lists team members in Chicago, Houston, Las Vegas, Los Angeles, New York, San Diego, San Francisco and the Washington, D.C. area, and international clients in Canada, Israel, Japan, the UK and elsewhere.

The homepage groups case studies under fintech and insurtech, healthcare and pharma, AI and data analytics, banking, B2B PR and enterprise. It says the agency's work is intended to secure top-tier coverage and shape AI-generated responses as well as traditional media visibility. A named product, Audit*E, evaluates brand presence and content performance across major AI platforms and gives platform-specific recommendations.

The Snowflake case study is the clearest B2B software example. Bospar handled the announcement of a US$450 million funding round, enforced a strict embargo to prevent leaks and, according to the case study, secured features in The Wall Street Journal, Business Insider, Fortune, CNBC, TechCrunch, VentureBeat, CRN, Forbes and GeekWire. The homepage also highlights strategic PR for RealSense. The about page names PayPal, Tetris, Dolby, Logitech and Varo Money among past clients.

The about page states that more than half of the team has over ten years of experience and that staff include former journalists from outlets such as Bloomberg, CNBC, InformationWeek and The Washington Post. Results cited are the agency's own reporting.

Bospar fits technology companies with a clear news moment, such as a funding round, launch or IPO, that want high-volume outreach to business and technology press.

Mission North describes itself as a strategic communications agency that helps companies build, protect and renew their impact. Its work page groups case studies under commerce and supply chain, financial services, corporate and public affairs, health and technology themes, and its homepage headlines include "Steering Software's Biggest IPO" and "Reframing the Conversation about Trustworthy AI". The agency publishes a regular series of interviews with communications leaders and journalists.

IPO communications is its most clearly documented B2B technology capability. The Snowflake case study describes an assessment of the CEO's media presence, a plan covering pre-IPO, listing-day and post-IPO communications, and a cyber incident response and issues management playbook. The agency reports more than 1,900 unique articles and broadcast hits around the listing and a subsequent Forbes cover story on the CEO.

Two further case studies cover cybersecurity listings. For Ping Identity, described as a long-time client, the agency says it spent the year before the September 2019 NYSE listing building media relationships and reported 36 articles and broadcast stories on listing day. For Tenable, a client since 2017, it describes a nine-month pre-IPO programme and continued work after listing, including rapid response commentary. All figures are the agency's own and were not independently verified.

No prices appear on the site. Engagements are scoped through a contact form.

Mission North fits enterprise software and security companies approaching or managing life as a public company, where investor-facing narrative and executive reputation carry as much weight as product coverage.

Highwire is a strategic marketing communications agency with offices in San Francisco and New York. Its site describes clients as innovators in technology, safety and health, and lists B2B technology, health, energy, financial services and cybersecurity as industries. Capabilities are grouped into two foundations, insights and analytics plus strategy, and three delivery areas: creative, marketing and communications. Communications covers positioning, reputation and executive visibility.

The work page carries case studies with titles such as "Industry Leader to Category Creator", "Turning AI Hype Into Market Authority" and "Elevating the Standard for Security Storytelling". Two named B2B technology examples are documented in detail. For Twilio, Highwire built a campaign around the State of Customer Engagement Report to define a new Customer Engagement Platform category for enterprise decision-makers and CMOs. The case study describes an ungated six-page interactive site in six languages, more than 30 social assets, and use of the CEO and chief customer officer as spokespeople.

The Splunk case study describes a launch positioning the company as a "data-to-everything platform", built around thought leadership on dark data and a keynote featuring the then-CEO alongside former President Barack Obama. The agency reports 147 articles, including 85 features and 26 broadcast mentions. Other case studies describe work for an unnamed cloud provider's generative AI positioning and an unnamed chip manufacturer's security communications.

Results are the agency's own reporting. No pricing is published.

Highwire fits established B2B technology and security companies that want a report or research asset turned into a multi-channel campaign rather than a press-only programme.

Inkhouse describes itself as a strategic communications agency for innovative companies. Its homepage says its programmes integrate PR and digital content strategies, and it reports more than 100 storytellers and content creators, more than 17 years in operation, hundreds of company launches and dozens of client exits. It also belongs to an eight-agency network, called Orchestra, that adds public affairs expertise.

Clients can be filtered on the site by artificial intelligence, climate tech and energy, cloud infrastructure and apps, consumer, cybersecurity, education, finance, healthcare and wellness, and venture capital. The technology case studies on the homepage include Databricks, described as a journey from a widely used open-source start-up to an AI leader; ServiceTitan, where Inkhouse supported the company's IPO; GetReal Security, an AI and cybersecurity start-up launched with integrated strategies; and ForSight Robotics, where funding news was used to build market position.

A testimonial from the vice president of corporate marketing at Databricks describes the agency as the standard she uses for other agencies and identifies her as a three-time Inkhouse client. The site's blog covers answer engine optimisation and AI-driven changes to media, including a post on winning in AEO.

The site does not publish prices or retainer ranges. Enquiries go through a contact form for either a single announcement or longer-term strategy. Case study claims are the agency's own and were not independently verified.

Inkhouse fits technology companies that want press relations and owned content planned together, particularly those moving from venture funding towards a public listing.

Hotwire is a technology communications consultancy that says it has worked for more than 25 years translating complex ideas into relevance and trust. Its homepage lists AI consulting for marketing and communications, communications and brand strategy, public relations, account-based marketing, digital marketing, data and analytics, and ESG communications. The about page adds executive communications, paid and performance media, AI visibility and generative engine optimisation.

A distinguishing claim is the agency's AI Labs team, which the about page says develops proprietary technology for AI visibility, GEO, predictive intelligence, content optimisation and communications insight, rather than white-labelling off-the-shelf tools.

The case studies are enterprise technology work. For Commvault, Hotwire developed a narrative around a new CEO, the company's first acquisition and a new SaaS offering, and reports 45 pieces of US coverage, a 47 per cent share of voice among priority media and a 433 per cent increase in social mentions. The Hedvig acquisition announcement is reported to have produced 42 US articles and eight pieces of analyst coverage. For Qualcomm at Mobile World Congress, the agency reports more than 10,000 media hits associating 5G with the company and a 299 per cent increase in traffic to its 5G pages. Other case studies describe an ABM campaign for CA Technologies and a data dashboard programme for NTT.

All figures are the agency's own reporting and were not independently verified. No pricing is published.

Hotwire fits large technology companies that want PR tied to ABM and analytics across several countries, and that value in-house AI visibility tooling.

Walker Sands is a Chicago-founded B2B integrated marketing and PR agency established in 2001. Its about page states that it has worked with hundreds of B2B clients and has been an Inc. 5000 honoree ten times. The homepage describes an outcome-based marketing model: clients choose a target outcome, grouped as position, growth, reputation or engagement, and the agency selects the mix of services to reach it.

Strategic communications is one of six service groups. It covers public relations, media and influencer relations, analyst-informed storytelling, executive profiling and brand social media. The other groups are strategy, creative and content, digital marketing (including paid media and search and generative engine optimisation), RevOps and GTM engineering (including CRM architecture, HubSpot strategy and Clay implementation), and technology sector expertise. The technology practice lists cloud and IT services, cybersecurity, financial technology, HR tech and retail tech, and a separate section addresses AI companies.

Homepage case studies include a campaign for commercetools, a commerce software company, which the agency describes as breaking B2B tradition to raise visibility, and a generative search programme for Priority Commerce, a fintech company. A third covers integrated strategy for Breakthrough in supply chain and logistics. The case summaries are the agency's own.

No prices appear on the site. Engagements are scoped around the chosen outcome.

Walker Sands fits B2B technology companies that want PR measured against pipeline alongside demand generation, rather than a standalone press programme, and that may also need marketing operations support.

Clarity describes itself as a senior-led marketing and communications consultancy for B2B technology brands, working as one global team. The homepage organises its offer around five buyer goals: strengthening reputation, scaling the business, improving visibility and demand, navigating policy or regulatory pressure, and defining a category. Services named in the case summaries include communications, PR, marketing, creative studio, paid media, paid social, content marketing, brand strategy, digital experience, policy communications, public affairs and GEO.

The homepage lists results by client. For 8x8, a cloud communications company, it reports four analyst or media briefings in four months with full key message pull-through. For Rapyd, a fintech platform, it reports more than 28 million monthly online views generated across PR, creative, content and brand work. For Ankorstore, a B2B wholesale marketplace, it reports 923 pieces of coverage and 858 report downloads. An unnamed PR and GEO programme is reported to have raised visibility in Google AI Mode to 12 per cent and in AI Overviews to 7 per cent, with a 300 per cent increase in citations. Other results cover a fintech lead generation campaign that the agency says finished 201 per cent above target.

The policy practice is unusual among technology PR agencies. The homepage addresses organisations whose growth may be affected by legislation or public scrutiny, and one case summary reports engagement with political and patient stakeholders.

No prices appear on the site. Figures cited are the agency's own and were not independently verified.

Clarity fits B2B technology companies, particularly in fintech and enterprise technology, that operate across several markets and need reputation, demand and regulatory communications coordinated.