Best Amazon DSP Agencies (2026): Top 10 Compared

Sequence Commerce sells Amazon DSP as a named service rather than a line inside a retail media offer. The DSP page covers four inventory surfaces under one audience strategy: programmatic display on Amazon properties and the open web, online video, Streaming TV across Prime Video, Fire TV and Twitch, and streaming audio on the Amazon Music ad tier.

The stated method starts inside Amazon Marketing Cloud. Custom audiences are modelled from first-party data on every retainer rather than sold as an add-on, and the agency states the AMC instance, the audiences and the reporting stay with the brand. Reporting covers what it calls halo lift, meaning DSP's effect on Sponsored Ads, organic rank and Subscribe and Save rather than DSP-attributed conversions alone.

Scale claims are the agency's own: more than US$500 million of revenue managed across more than 100 brands, plus Amazon Ads Verified Partner status and AMC certification. The pricing section states Amazon's US$35,000 monthly minimum and says the retainer is scoped after a free audit. No retainer figure is published.

AMZ Pathfinder is an advertising-only Amazon agency. The service list covers Amazon PPC management, Amazon DSP management, PPC coaching, ad auditing and Google Ads for Amazon products. It states Verified Amazon Ads Partner status and works across North American and European marketplaces.

The DSP page describes targeting by location, device, interest, in-market signal and demographic, and lists five ad types from desktop display to full-screen mobile interstitial. Brand safety combines Amazon's own and third-party monitoring across bids, site reviews, traffic quality and viewability. The engagement runs in four steps: an assessment of historical traffic and sales to decide whether awareness or remarketing fits, a strategy stage matching audiences and channels to objectives, buildout, then scaling from DSP reports.

The more useful material sits in the agency's DSP guidance. It states DSP runs on a dynamic CPM model with base and maximum CPM guides rather than a fixed rate, and that for durable goods it typically requires products priced at US$35 or higher, because a longer consideration cycle is what makes repeated exposure worth paying for. No commercial terms are published.

Marknology is a Kansas City agency founded in 2015 that sells Amazon advertising alongside listing optimisation, A+ content and third-party fulfilment from its own warehouse. Its DSP position rests on access rather than scale: the agency states it has held DSP agency access since 2015 and operates as a self-service DSP partner with the same console access as Amazon's internal teams.

Access is the first obstacle in this category. Amazon's managed-service route carries a stated minimum spend, and a brand below it has no direct path onto the platform. The agency's DSP guide gives both figures: Amazon's managed service requires US$50,000 or more, which it notes fluctuates, while an agency with console access can run campaigns from around US$5,000 of monthly media. The service page takes a stricter line, advising brands under US$50,000 of monthly Amazon ad spend to concentrate on Sponsored Ads first.

The described process is audience strategy from customer data, lookalikes and in-market layers, then creative, then optimisation across channels. No fee is published.

Blue Wheel positions its DSP practice around access rather than a spend threshold. The service page states the agency does not enforce specific minimum requirements to start using Amazon DSP, and that it tailors the work to each client regardless of scale or budget. Both endemic advertisers that sell on Amazon and non-endemic advertisers that do not are named as fits.

The described method is granular campaign structure. Campaigns are broken out by supply source and audience so in-flight optimisation has something to act on, and viewability filters keep spend off impressions served but not seen. Audience work runs through Amazon Marketing Cloud: profiles are tested against demographics and behaviours, overlap reports find converting audiences that were not originally targeted, and custom segments are built from AMC data. The example given is retargeting shoppers who engaged with Sponsored Ads without purchasing.

Stated figures are more than 250 clients and an average ACOS of 11.8 per cent, qualified as industry and budget dependent. No fee or contract length is published.

Acadia runs Amazon DSP inside a retail media practice it states has managed Amazon brand accounts since 2015. It holds Amazon Ads Advanced Partner status, states it has had a dedicated DSP seat since 2017, and describes itself as an early adopter of Amazon Marketing Cloud. Pacvue is named as the tooling layer connecting Sponsored Ads, DSP and AMC data.

The commercial structure separates this entry. Acadia states it is one of few agencies able to re-sell Amazon DSP seats, and that it is an Amazon-approved partner certified to lease DSP rights to brands and agencies. A buyer can therefore own the DSP entity while taking the agency's reduced platform fee and onboarding, rather than having campaigns run from the agency's seat. For a brand planning to operate DSP itself within a few years, that changes what the eventual handover looks like.

Measurement is the second published position. The Fit For Purpose framework, published in 2023, sets out 23 metrics grouped by targeting strategy, the stated argument being that ROAS is a poor leading indicator of future demand. No fee is published.

Amazon Growth Lab sells DSP as part of a full-service Amazon offer that also covers Sponsored Ads, listing optimisation and account management. The argument for keeping them together is that a PPC-only agency spends budget against listings it cannot fix.

The DSP page is unusually specific about inventory. Amazon-owned placements are listed as Amazon.com, Prime Video, Twitch, IMDb, Amazon Music, Fire TV and Kindle. Third-party inventory covers premium publisher sites, news and mobile apps. Audio is named as streaming music and podcasts including iHeartMedia's 870 or more stations across 160 markets. Streaming TV is listed as Fire TV, Prime Video, Twitch and Roku, with Roku dated to Q4 2025.

Audience construction runs in four groups: Amazon shopping data, lifestyle and demographic targeting down to postal code, uploaded first-party data, and cookie-free lookalikes. Contract terms are published as month-to-month with cancellation at any time. No fee is published.

Kepler Group approaches Amazon DSP as a platform a brand might eventually run itself. It states Amazon Advanced Partner and certified Amazon Marketing Cloud partner status, and says it worked with Amazon to bring the advertising platforms to sellers in the United Kingdom and the Netherlands before expanding further.

Four engagement models are published. Self-service gives the brand DSP access with onboarding, training and ongoing technical support. Transitional Support and In-Housing is three months of managed service covering audience strategy, campaign setup, optimisation, reporting and training, with the stated purpose of handing operation over. Managed Service covers Sponsored Ads, DSP including Twitch and Streaming TV, AMC and Sizmek, described as carrying transparent fees. AMC Consulting and Analytics is sold separately.

Two commitments bear on the handover: all data belongs to the client, and the agency acts as the client's representative. Neither the self-service platform fee nor the managed-service rate is published.

Podean is a marketplace-focused agency founded in 2019, which states it has grown to 363 people across 20 countries following its acquisition of Amerge in April 2026. Two earlier acquisitions built the retail media side: Commerce Canal in August 2025 and Ad Advance, which brought its own Streamline analytics product, in February 2026. Credentials stated include Advanced Amazon Advertising Partner status in every major market, AMC Services Provider certification and AdTech Reseller status.

The published DSP position is that it should not be run as a separate media channel. The Retail Powered Media model feeds non-media retail signals into media strategy, naming out-of-stock states, low stock levels, price changes and merchandising as inputs. The stated reason is that most providers are strong on either retail operations or programmatic buying, not both.

Scope is the other distinguishing feature. The group states coverage of more than 100 marketplaces and more than 40 retail media networks, with a proprietary analytics platform, Purvey.ai, for cross-marketplace reporting. No commercial terms are public.

Envision Horizons has operated on Amazon since 2017 and now sells retail media across Amazon, Walmart Connect, Target Roundel and Ulta Beauty. DSP sits inside the Amazon Advertising and DSP service line alongside Sponsored Products, Brands and Display, with bid management, creative testing and competitive analysis named as scope.

The detail that bears on DSP sits on the Amazon Marketing Cloud page. Rather than describing AMC as advanced reporting, the page lists the audiences it builds and what each is for: high-value customer lookalikes matched to the best existing customers, Subscribe and Save audiences aimed at recurring revenue, multi-touch journey audiences segmented by interaction sequence, bid multiplier cohorts for high-intent segments, and cross-product association mapping for bundling. A DSP return-on-investment problem for a beauty brand is given as the worked example.

Reporting is consolidated through a proprietary platform, myHorizons, which aggregates Sponsored Ads data together with AMC and DSP and also covers inventory forecasting and rank tracking. No commercial terms are published.

Tinuiti is a performance media agency in which Amazon is one practice rather than the whole business. The channel list runs across commerce, streaming and linear television, online video, audio, display, Meta and TikTok, paid search and AI search work. The stated case for that breadth is cross-channel clarity instead of channel-by-channel reporting.

DSP appears in three of the four areas the Amazon page describes. Omnichannel measurement uses Amazon Marketing Cloud to assess how shoppers engage across streaming television, DSP and search before buying. Audience strategy targets high-intent audiences through their Amazon journeys. Media buying covers the mix across Sponsored Ads, DSP and AMC.

For DSP the relevant question is overlap. Amazon Streaming TV inventory competes for the same brand budget as connected television bought elsewhere, and an agency holding both mandates can measure the two against each other. Foundation is listed as a separate offering for smaller businesses. No pricing is published.