Best Affordable CRM Software (2026): Top 10 Compared

Zoho CRM is the main sales application in the Zoho suite and the more configurable of the two CRMs Zoho sells. The free edition covers up to three users, which is enough for a founder-led team to keep contacts, leads and deals in one place before paying for anything. The pricing page frames the paid tiers by purpose: Standard as beginner-friendly, Professional for automation and AI, Enterprise for deep customisation and Ultimate for bespoke deployments.

Standard is $14 per user per month on annual billing or $20 on monthly billing. It lists workflows and assignment rules, AI agents for sales activities, cadences for multichannel follow-up, custom reports and dashboards, and sales forecasting. Professional, at $23 annually or $35 monthly, adds configure-price-quote, email intelligence, blueprint process automation, inventory management and a Google Ads integration. Enterprise, at $40 annually or $50 monthly, adds the Zia assistant, journey orchestration, territory management, custom functions and customer portals. Ultimate is $52 annually or $65 monthly and adds higher limits, consulting and migration assistance.

The fit is strongest for small companies that want a low starting price without moving to a different product later. Teams that only need a simple pipeline may find the configuration surface more than they use.

HubSpot Sales Hub is the sales module of HubSpot's customer platform. Contacts, companies, deals and tickets sit in one database that the marketing, sales and service modules all read, so a lead captured by a marketing form reaches the sales pipeline without a separate sync. Sales features include deal pipelines, task queues, email tracking and templates, meeting scheduling, sequences, quotes and activity reporting.

The pricing page lists four tiers. Free costs nothing for up to two users. Starter is $7 per seat per month on annual billing or $20 per seat on monthly billing. Professional is $90 per seat per month annually or $100 monthly, plus a one-time $1,500 onboarding fee. Enterprise is $150 per seat per month on annual billing, plus a one-time $3,500 onboarding fee. Sequences, automation and custom reporting sit in Professional and above, so the gap between Starter and the next tier is the main budget question.

Sales Hub suits small companies that already use or plan to use HubSpot for inbound marketing and want one record for both functions. Budget-led buyers should plan for the Professional step before relying on automation, because that tier changes the cost profile sharply.

Bigin is Zoho's pipeline-centred CRM for small businesses, separate from Zoho CRM and simpler in scope. Any customer-facing process, such as sales, onboarding or service requests, becomes a pipeline with custom stages, and contacts, companies, products and activities attach to it.

The free edition serves a single user with one pipeline, 500 records and three automations. It still includes a built-in phone for calls and recordings, a standard dashboard, developer APIs, a webform builder, a business card scanner, one booking page and Model Context Protocol support for connecting AI tools. Express is $7 per user per month billed annually or $9 monthly and adds team pipelines, 50,000 records, email and WhatsApp Business integration, 30 automations, mass email and custom dashboards. Premier is $12 annually or $15 monthly, and Bigin 360 is $18 annually or $21 monthly. The page states annual billing saves up to 35 percent.

Bigin suits owner-operated businesses and small teams that need a clear pipeline and basic automation without administering a full CRM. Companies expecting complex forecasting or quoting requirements are better served by Zoho CRM.

Freshsales is the sales CRM in the Freshworks product line. The pricing page lists three tiers, all quoted per user per month on annual billing, with a stated 20 percent saving against monthly billing.

Growth, at $9, is described for startups and small businesses and includes a kanban deal view, contact lifecycle stages, chat, email and phone channels, email templates, custom fields and basic workflows. Pro, at $39, is aimed at growing and mid-sized businesses and adds contact scoring, deal insights, custom sales activities, territory management and sales sequences. Enterprise, at $59, adds field-level permissions, custom modules, a sandbox and audit logs. Two add-ons apply across tiers: branded documents at $19 per user per month, and the Freddy AI Agent at $49 per 100 sessions.

Freshsales suits small sales teams that make a high volume of calls and emails and want those channels inside the CRM from the first paid tier. Teams that need sequences should budget for Pro rather than Growth. Buyers who want a no-cost starting point will find free tiers elsewhere on this page.

Bitrix24 combines CRM with tasks, projects, chat, video calls, calendars and a website builder in one workspace. Its pricing differs from most products on this page: paid plans are charged per organisation per month and include a set number of users.

The free plan includes 5 GB of storage, basic CRM for deals and contacts, kanban and Gantt task views, shared calendars, and chat and video calls. Basic is $49 per month billed annually or $69 billed monthly and includes five users, 24 GB of storage, sales pipelines, recurring deals, email integration, telephony, a web form designer and a website builder. Standard is $99 annually or $144 monthly for 50 users and adds sales automation, unlimited leads, invoices and estimates, online payments and WhatsApp marketing. Professional is $199 annually or $289 monthly for 100 users. Enterprise plans start at $399 annually for 250 users.

Bitrix24 suits small businesses that would otherwise pay separately for CRM, team chat and task management. A team that only wants a sales pipeline may find much of the suite unused.

Less Annoying CRM is a contact and pipeline manager for small businesses, operated since 2009 by a family-owned, self-funded company in St. Louis. Its pricing page carries a single plan: $15 per user per month plus applicable tax, with no tiers, no contracts and no features held back for upgrades.

The plan includes unlimited contacts and companies, 25 GB of file storage per user, unlimited pipelines, task management, email logging, mobile access, user permissions and unlimited custom fields. The vendor states it has no strict contact limit but suggests staying below about 50,000 contacts and companies in total. Free email and phone support is offered to every user, including people still on the trial. The trial lasts 30 days and needs no credit card. The service is cloud-based and hosted on Amazon Web Services in North Virginia, with encrypted connections, databases and backups.

Less Annoying CRM suits small businesses that want a predictable per-user cost and a short learning curve. It suits less well teams that need marketing automation, built-in calling or complex sales workflows, which the pricing page does not list.

Nutshell is a CRM for small B2B sales teams that bundles light marketing tools with the pipeline. The pricing page states that every CRM subscription includes webchat, an AI chatbot, a form builder, landing pages, email marketing capabilities and attribution reporting, and that there are no seat minimums or maximums.

The page shows five tiers per user per month in its default annual view: Foundation at $13, Growth at $25, Pro at $42, Business at $59 and a top tier at $79. Each card notes the monthly saving from annual billing, $6 per month for Foundation. Foundation includes unlimited contacts and storage, email and calendar sync and ten AI outcomes. Growth adds activity reports, sales quotas, lead assignment rules and hot leads. Pro adds five custom pipelines, advanced reporting, sales automation, AI lead recaps and a meeting scheduler. Business adds ten pipelines and audit logs, and the top tier adds unlimited pipelines, enterprise SSO and SQL data access. A 14-day trial requires no card.

Nutshell suits small B2B teams that want CRM and basic marketing from one vendor. Teams that need automation should price the Pro tier.

EngageBay is an all-in-one platform that combines CRM and sales tools with marketing automation and a helpdesk. The pricing page lists the All-in-One suite rather than a separate CRM price list, so the figures below cover all modules.

The free plan is offered to teams of up to 15 members. Its limits include 250 contacts, 1,000 branded emails, two lists, two email sequences, one landing page, 15 calling credits, five custom fields, ten embed forms and ten pop-ups, two ticket views, and 500 API calls per month. Basic is $13.79 per user per month billed yearly, $12.74 billed every two years, or $14.99 on the monthly card. Growth is $59.79 per user per month billed yearly or $64.99 monthly, and Pro is $110.39 yearly or $119.99 monthly. The page states an 8 percent discount for yearly billing and 15 percent for biennial billing.

EngageBay suits small businesses that want CRM, email campaigns and customer support from one vendor at a low starting price. The 250-contact free ceiling means most active teams will move to a paid tier quickly.

Close is a sales CRM built around outbound activity, with calling, email and SMS in the same screen as the lead record. The pricing page lists four plans, with monthly and annual rates per user per month.

Solo is $9 annually or $19 monthly and is described as core CRM for solo operators, with calling, email and SMS built in. It is limited to one user and 10,000 leads, excludes workflows and includes 500 AI credits per user per month. Essentials is $35 annually or $49 monthly for small teams. Growth is $99 annually or $109 monthly and adds workflows, a power dialer, custom activities and bulk email. Scale is $139 annually or $149 monthly and adds predictive dialling and advanced controls. Calling and SMS are passed through at cost; the page cites about $0.02 per minute for most outbound calls and phone numbers from about $1 per month. A Call Assistant add-on for recording, transcription and summaries costs $50 per month per organisation plus $0.02 per minute.

Close suits individual sellers and small inside sales teams whose work is mostly calls and email. Teams that need automated workflows should budget for Growth.

Attio is a newer CRM aimed at startups that want to define their own objects and relationships rather than adapt to a fixed sales model. Records can represent investors, partners or product accounts alongside companies and deals.

The pricing page lists four plans. Free costs nothing for up to three seats and is described as a way for individuals to explore the product; it includes real-time contact syncing and automatic data enrichment. Plus is $35 per user per month billed annually or $44 monthly, for small teams of up to ten seats, and adds private lists and enhanced email sending. Pro is $79 annually or $99 monthly with unlimited seats. Enterprise is quoted on request. The page states a 20 percent saving on annual billing, and workspace credit packs for enrichment and AI work are sold separately, from $70 per month annually for 5,000 extra credits.

Attio fits technical founders and small venture-backed teams that want the free plan now and a configurable data model later. Its first paid tier costs more than most entry tiers on this page, so budget-led buyers should check whether the free plan's three seats are enough before committing.